Manager CVM Analysis & Insights
Mobile Telephone Networks
Lagos, Nigeria
7d ago

job description

Timely provision of a core set of reports that measure and track base management activity, deep-dive analysis and the development & enhancement of segmentation and predictive models, specifically churn and product propensity models.

  • Contribution to prepaid service revenue - reflected in CVM and overall company targets
  • Projects delivered within set budgets
  • External vendor / partner management
  • Cross-functional stakeholder management - support from other functions (specifically but not limited to Products development Marketing, Brand & Communications, Finance and Technology, Business Intelligence, Consumer marketing, Revenue assurance, Regulatory team e.t.c.
  • Network and build solid relationships with internal units and relevant third parties (e.g. strategic investors, technical and finance partners, business consultants etc.
  • and develop a close working relationship with relevant information sources to provide an integrated service.

  • Work closely with Network group, Sales team and Marketing to implement the Network Coverage plan and regional initiatives.
  • Develop relationships and source reliable contacts for gathering information across other competitor companies and build and maintain knowledge base of competitor activities and a Competitor Intelligence Unit.
  • Utilize Location-Based Analytics to develop and propose recommendations on solutions to drive revenue generation in consultation with other key stakeholders.
  • Manage the dashboard tool, field surveys, initiative tracker tool and create new tools as required.
  • Provide detailed granular insights (network, customer behavior, channel, competition etc.) on regional, territory & cluster performance;
  • identifying growth opportunities, root causes, risks and tactical initiatives to improve performance.

  • Coordinate the regional engine room activities including insight generation and performance management
  • Drive micro market stimulation & address location-based competitor offers by working with the CVM, Sales, Network & Segment teams to drive geographic BTL offers for optimal incremental revenue, improved Network QoS, on-
  • ground activities and one-on-one customer engagement initiatives to drive regional performance

  • Ensure very deep market understanding : Regular macro-economic review of trends and shifts that can affect regional business and overall market demand
  • Follow up on progress on initiatives, coordinate collaboration across the organization (e.g. Network Group, Information Systems, Sales & Distribution) to ensure impact on business results
  • o Regular consultation and follow up with Engine Room Program leaders & the regional teams ensuring execution of agreed actions and initiatives.

    o Proactive identification, mitigation and escalation where required of challenges facing the Engine Room Program implementation.

    o Follow up with the Regional Engine Room Program head to ensure the Engine Room Program meetings are scheduled and held.

  • Drive the implementation of the SMART Network Coverage plan to optimize revenue, market share and return on capex investment.
  • Identify coverage risks and opportunities (i.e. in terms of churn and acquisition potential) and define strategic targets for Network Coverage optimization around costs, coverage quality needs, market opportunities and customer.
  • Manage geo coding and cluster delineation setting robust criteria for cluster prioritization.
  • Secure successful implementation of key transversal location / geo based projects and initiatives across MTNN.
  • Interpret the customer base marketing strategy to identify, plan and implement / build the analytical capabilities required to deliver the CVM base management strategy.
  • Ensure timely Base Management Reporting
  • Drive the ROI of base management activity through ensuring the provision and continuous improvement of actionable insights, analyses, CVM reports and dashboards.
  • Manage delivery of insight for the customer base to the rest of the business, including actionable value- and needs-based segmentation and predictive models, linked with competitor intelligence, and market research.
  • Analyse commercial impact of BTL programs on product penetration, ARPU and volume / value churn. Operational analysis of base to identify opportunities to apply products and tariffs to maximize lifetime value.
  • Ensure that the base analytics team has the appropriate level of customer data (quality, breadth and regency), along with the required application toolset, to perform their base analytics responsibilities.
  • Identify training and development needs and manage skills enhancement programmes for the virtual sales team to ensure enterprise sales targets are fully met.
  • Coach and train the team to ensure understanding of the objectives and goals of the department, awareness of set targets / requirements and regularly review their training needs.
  • Review performance of individual team members and complete appraisals in accordance with the employee performance appraisal procedures and time schedules.
  • job condition

    Normal MTNN working conditions

    May be required to work extended hours

    Education :

  • University degree or equivalent qualification, preferably with analytical focus, marketing or commercial subjects
  • Industry certification(s) and / or post-graduate / professional qualification(s) in a related field (an added advantage)
  • Experience :

    6 13 years of experience comprising :

  • 4 years’ experience in the telecoms industry with at least 2 years in supervisory role
  • Track record of leading & implementing transformational & impactful Enterprise Projects
  • Strong leadership abilities, business acumen and stakeholder management
  • Demonstrated leadership of an established and successful CVM function within MTN or another operator recognised as a leader in CVM
  • Experience in CVM methodology, principles, capabilities, and techniques.
  • Demonstrated ability to influence management level staff in group and 1 : 1 situations
  • Disciplined detail-oriented style, combined with ability to simultaneously work at a strategic level
  • Experience in Data Mining Analysis tools such as R. Knime, SAS and MS Excel)
  • Experience in using Business Intelligence tools for data insights generation such as (Power Bla MS Power point, MS Excel)
  • At least 3 years' experience in CVM practices and campaign management
  • Experienced using predictive modeling techniques and methods such as (Decision trees, random forest, KNNg Regression and Machine Learning
  • Experience with research- and analytics-driven quantitative pricing techniques (e.g. choice modelling)
  • Minimum qualification BA, BSc or HND

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