B2B Sales Manager (Abuja)
Edge Recruiter Nigeria Ltd.
Abuja, NG
21h ago

Our client is a fast growing retail company with over 30 years of operation and presence across Nigeria. They currently have an opening for a B2B Sales Manager in Abuja.


This is a hands-on role, so the ideal candidate will be pro-active and energetic with a proven track record in achieving sales targets.

The ideal candidate wouldn’t be shy to switch up from addressing suit and tie clients to shop owners in a split second.

Key Responsibilities

These duties and responsibilities will include but not limited to the following :

A B2B Sales Manager must conduct market research to obtain intelligent information, understand main market developments to develop market penetration strategies, influence business decisions, and create favourable market conditions.

Plan and direct day-to-day operation of the sales & marketing function to ensure maximum revenue & profitability and provide potential and existing clients with the highest level of sales service.

Perform day-to-day sales activity including lead generation, face-to-face meetings, contracting & rate negotiation, attendance at promotional shows, client entertainment, and national sales trips.

Undertake monthly corporate tracking of corporate accounts to monitor production and more importantly to identify any decreases and take necessary action to remedy the same.

Identification and management of all Corporate Giftings and wholesale distribution.

Report weekly & monthly on account performance and general activity to the Executive Director New Business.

Provide input to wholesale / corporate sales product pricing strategy and forecasting with Executive Director New Business and Finance Manager

Management of annual sales and marketing budget.

Execute quarterly activity plans to create a focus for the team and adapt the activity to support business needs.

Devise and execute Wholesale and Corporate sales divisions publicity and promotional campaigns, evaluate, report, and re-strategize marketing campaigns.

Analyze, review and report on all marketing strategies and their outcome

Develop suitable marketing plans for current and future products. These are Wholesales and Corporate sales divisions printed promotional material including brochures, flyers, special offers, posters, tent cards, etc in line with the product brand standards.

To ensure accurate processing, distribution, recording / filling, and follow-up of all sales correspondence, including the execution of contracts, quotations, confirmations, etc.

To identify key competitors and carry out regular competitor analysis; monitoring their performance, rates, and sales activity.

To protect and promote the image of the company at all times.

To focus on market conditions, monitor product activities, trends, and plans to quickly detect any changes and adapt immediately.


Must have atleast B.Sc or HND in a relevant field

At least 1 to 3 years of experience in any form of Sales / Marketing role, ideally in a growing or retail environment.

A creative thinker with an outgoing personality who can drive new relationships as well as maintain existing ones.

Experience in effective people management and emotional intelligence.

Result-driven and self-motivated.

Effective communicator to clients and colleagues, individually and in groups with the capacity to provide clear written reports.

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