Title : Digital Marketer Location : Lagos Babban Gona
Type : Full Time
Babban Gona Agricultural Franchise is a financially sustainable, high impact and highly scalable social enterprise, which is part-owned by the farmers it serves.
Babban Gona is an innovative model designed to serve the bottom of the pyramid and transform agriculture into a job-creation engine.
Through this agricultural franchise, Babban Gona offers a suite of services to smallholder farmers, helping them to overcome the challenges of fragmentation and low economies of scale.
Build, plan and implement the overall digital marketing strategy; including SEO / SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain Babban Gona’s social media presence
Responsible for all website content and for creating and implementing the content strategy to ensure online objectives are met
Measure and report performance of all digital marketing campaigns, and assess against set goals and targets (ROI and KPIs)
Identify trends and insights, and optimize performance based on these insights
Brainstorm new and creative growth strategies
Collaborate with teams members to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Collaborate with agencies and other vendor partners
Evaluate emerging technologies; Provide perspective for adoption where appropriate
Ensure that the company website is easily found by the target audience
Stay up to date with the latest technology and best practices; suggest activities and strategies for improving the quality of online content
Track and measure SEO and Google Analytics metrics and provide reports to the head of marketing
Build an inbound marketing plan
Research and forecast future sales and performance trends
Lead, supervise and motivate members of the digital marketing team
Research competitors and provide suggestions for improvement
Keep abreast with industry, market trends and best practices.
Reporting Line :
This position reports to Head, Brand Marketing & Corporate Communications.
Proven Design Experience :
Minimum of a B.Sc in Communications, Marketing, English, Journalism or any related field
Proven working experience in digital marketing
2 years of hands-on experience with SEO, Google Analytics and CRM software
Demonstrable experience leading and managing SEO / SEM, marketing database, email, social media and / or display advertising campaigns
Other Requirements :
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google Adwords campaigns
Strong analytical and data-driven skill
Up-to-date with the latest trends and best practices in online marketing and measurement
Proficiency with computers, especially writing programs, such as Google Docs and Microsoft Word, Excel, Outlook, and PowerPoint
Strong organizational skills with the ability to multitask while under pressure.
Start Up Environment :
Thrives in a fast paced, start-up environment with dynamic business priorities.
Annual paid vacation
Group Life Insurance.