Crowdforce's job vacancy, Career and Recruitment
Job title : Brand and User Story Manager jobs in Abuja Job Location : Abuja Deadline : June 02, 2022
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About the Role
CrowdForce empowers businesses to drive mass adoption of digital and financial services to the underserved populations in their communities.
We are looking for an exceptional brand & user story manager who will work with the leadership team and own the end-to-end marketing and brand strategy, and implement brand plans.
The ideal candidate is creative, possesses a strategic mind and has experience in implementing targeted brand campaigns.
Ultimately, you'll help us improve our company's reputation and drive growth.
If you're excited to be part of a winning team, CrowdForce is a great place to grow your career.
Job Responsibilities
The brand & user story manager will be responsible for adapting a brand strategy for the company's target market, developing brand strategies, promoting brand growth and expansion, implementing brand plans, and using a variety of data to drive volume and profitability.
As the 'brand guardian', you will maintain brand integrity across all company marketing initiatives and communications, help shape the company's outward image by uncovering consumer insights and deliver innovative marketing campaigns and manage a portfolio of products focused on achieving brand business objectives in the short and long term.
Job Description
Analyze brand positioning and consumer insights
Shape and communicate our vision and mission
Translate brand elements into plans and go-to-market strategies
Work with the marketing team on brand initiatives
Lead creative development to motivate the target audience to ñtake actionî
Establish performance specifications, cost and price parameters, market applications and sales estimates
Measure and report performance of all marketing campaigns, and assess ROI and KPIs
Monitor market trends, research consumer markets and competitors' activities
Oversee new and ongoing marketing and advertising activities
Monitor product distribution and consumer reactions
Devise innovative growth strategies
Align the company around the brand's direction, choices and tactics.
Experience & Expertise
Bachelor's Degree in Marketing, Business, or related field. MBA preferred.
6 - 8 years of experience in brand management, brand marketing, or marketing management
Proven ability to work cross-functionally
Experience in identifying target audiences and devising effective campaigns
Experience managing a brand across multiple markets
Creative thinker and problem solver
Strong communication & analytical skills partnered with a creative mind.
Up-to-date with latest trends and marketing best practices
Strategic thinker able to identify long-term opportunities and
Proven track record of building, bringing to market and scaling digital products and services
Digitally savvy and proficient in the use of Microsoft Office and work productivity tools.
Benefits
Competitive salary
Hybrid
The opportunity to work with great minds.
Being part of a small, super-dedicated group of very skilled and fun people.
Paid Maternity Leave
Paid Paternity Leave
Health Insurance
Professional Development stipend
People Life event package
Monthly Internet stipend.
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