Head of Marketing-Workforce Group
Workforce Group
4d ago
source : BetaJob

Job Summary

  • The Head of Marketing is responsible for the strategic marketing growth and marketing activities / campaigns of the company.
  • The role incumbent is also responsible for ensuring the marketing team effectively fulfils the organisation's marketing strategy.

    Job Responsibilities

  • Develop and implement marketing strategy for the group,its LOB’s and their products / services
  • Conduct qualitative and quantitative research projects (internally and externally) to inform Workforce Group’s publication strategy
  • Create, edit, and manage the production of digital and print content that is consistent with the organization’s brand, style, and tone.
  • Coordinate the day-to-day editorial operations, manage a team of content creators, editors, graphic designers, videographers, etc.
  • Responsible for the ideation, planning, and execution of the editorial and content marketing calendar that attracts and appeals to the organization’s various customers
  • Understand, customize and optimize the entire campaign management process, including production, execution, and quality control.
  • Review all assignments before publication to ensure material is accurate and on-brand
  • Maintain consistency of the brand by upholding the organization’s style guide standards on tense, voice, tone, and the spelling / capitalization of certain words as they relate to the organization.
  • Drive and measure the success of community engagement initiatives (i.e. number of users, number of discussions, etc.).
  • Facilitate and champion campaigns to exploit market opportunities that reflect and align with our brand and values
  • Develop and manage the company’s website and other social media platforms
  • Proof-read and edit submitted content from team members from different lines of business to meet Workforce Group’s agreed publishable standards.
  • Ensure verifiability of Workforce Group published content by maintaining research files (which includes proofs, source material and documentation) for each publication.
  • Optimize the use of thought leadership materials and ensure they meet the company’s standard
  • Responsible for the management of the CRM
  • Collaborate with key stakeholders across the various departments and looks for ways to align the marketing unit activities to support their key objectives
  • Mentor and manage both direct and indirect reports to ensure that projects are completed and employee expertise is being developed effectively
  • Keep abreast of local and global best practices and make recommendations to Management
  • Be an effective leader and ensure all marketing programs are successful, metrics-driven, and goal-oriented
  • Role Competencies / Skills :

  • Strong research skills
  • Exceptional writing skills and the ability to adapt and change style of writing
  • Great attention to detail and an eye for quality
  • Experience in education marketing preferably in a professional service environment
  • Great planning, organizational and editing skills
  • Excellent communicator, verbal and written
  • Ability to create engaging content on demand
  • A passion for Human Resource Management with a background in research or writing will be an added advantage
  • Knowledge of SEO, Google Analytics, and Social media management.
  • Experience of scoping, designing and delivering evaluation research, including identifying, developing and testing appropriate tools and reporting methods.
  • Experience of leading projects, including scoping requirements, forward planning, monitoring progress against delivery, identifying and mitigating risks to delivery
  • Effective synthesis and communication of research insights
  • Fluency in the language of marketing, public affairs, branding, communications, and general business strategy
  • Ability to work across disciplines, being effective and confident with frontline delivery partners as well as researchers, strategic stakeholders
  • Personal Attribute & Character :

  • Creative, process-driven and proactive
  • Genuinely helpful and committed
  • A positive collaborative approach, honesty, personal integrity, and ability to work well within a team are highly valued and integral to the role
  • Self-motivated and self-starter who thrives on high levels of personal responsibility and is able to execute and deliver
  • Good common sense, logical decision-maker
  • Strongly self-motivated and driven to produce results
  • Ability to work closely with C-level customers
  • Strives for world-class excellence and service delivery
  • Result oriented
  • Fast learner
  • Ambitious
  • Goal-oriented and creative
  • Ability to work both independently and collaboratively
  • Possess a talent for building strong and productive relationships across constituencies.
  • Educational Qualification

    Minimum of B.Sc in Communications, Marketing, Public Relations or related fields.

    Desired Experience / Knowledge :

  • Minimum of 6-8 years relevant experience
  • Previous experience in a similar role, working in a professional services firm
  • Experience in management of complex, multi-stakeholder projects and achieving goals on time and to budget
  • Proven leadership experience carrying out marketing efforts, including planning, prioritizing, and implementing strategy
  • Experience in building brand awareness and recognition
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