Growth Product Marketer
OneHealth
Lagos, Nigeria
6d ago

OneHealth is an online Pharmacy and healthcare Platform providing access to medicines and healthcare solutions. What we are building is a trust infrastructure where vetted healthcare providers are onboarded and the right solutions are recommended to our patients leveraging data and technology.

The Role

You will be responsible for :

  • Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.
  • Translating brand strategy into brand plan and go-to-market strategy.
  • Planning and execution of communications and media actions across offline, online and social media.
  • Participating in product development, pricing and supporting new product launches.
  • Guiding the Advertising & Promotion budget.
  • Planning and executing CRM, marketing automation and lifecycle marketing initiatives.
  • Using customer insights to construct effective CRM campaigns.
  • Measuring, monitoring and analysing effectiveness of email marketing activities against goals (ROI & KPIs).
  • Driving performance marketing via Demand Generation / Customer Acquisition Funnel, PPC and SEO / SEM.
  • Working with other stakeholders to optimise the conversion funnel for specific traffic sources, campaigns, user segments etc.
  • Working on app store optimisation.
  • Regularly monitoring user analytics and using these insights to drive strategies to secure downloads and improve customer engagement.
  • Ideal Profile

  • You have at least 2 years of experience ideally in Brand / Product Management within Healthcare & Lifesciences industry.
  • Experience in App Marketing, CRM / Loyalty Marketing, Demand Generation / Customer Acquisition Funnel, and Performance marketing would be a strong advantage.
  • You have good knowledge of Google Analytics.
  • You enjoy finding creative solutions to problems
  • You are a strong networker & relationship builder
  • You are highly goal-driven and work well in fast-paced environments
  • What's on Offer?

  • Fantastic work culture
  • Leadership Role
  • Attractive Salary & Benefits
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