Head of Marketing
Fadac Resources and Services
Lagos, ng
5d ago

Our client is one of the top qualitysecurity services in Nigeria. They lead the West African security solutionsmarket, focus on delivering valued solutions across the industry’s valuechain as the number one integrated safety and security solutions group.

They are inneed of Head of Marketing.


The Head, Marketing is the principal Marketing and Operations strategy execution and performance-monitoring executive in implementingand managing business activities, special projects and initiatives aimed atimproving efficiency, as well as ensuring business growth and profitabilityover the long-term.

The positionincumbent is responsible for the delivery of day-to-day marketing, sales andsupply chain activities, especially those around the procurement and / or production, supplies and distribution of the organisations (AVERT SBU)products and services.

He / she is responsible for directing and coordinating activities consistent with established goals, objectives, and policies and in addition provides direction and structure for those specific departmental areas within theCompany.

Specific attention is given to effective leadership, the creation and retention of value, efficient processes and systems, quality assurance, environmental health & safety, fiscal discipline, compliance and controlsand real time business performance monitoring.

The creation of mutually beneficial business relationships / partnerships, attainment of cross-company synergies across the businesses, work culture enhancement, ensuring effective internal communication and an environment of cordial industrial relations are also keydeliverables.

A keyresponsibility of the Head of Marketing is focused on ensuring the AVERT business takes full advantage of theopportunities created by the on-

going security challenges in the country and West Africa region and the reaction of corporate bodies and individuals to these various threats through enhancementof their security architecture.

The position holderwill also ensure the company is strategically well placed to aggressivelydefend, and grow, its market share of, and profitability from, the various SBUproduct lines by understanding the nature of competition and anticipating competitorstrategies / actions.

Finally, the Headof Marketing represents the organisations interests in financial, operational andtechnical alliances, and in presentations and meetings related to the development, funding, promotion, delivery and evaluation of business strategies and projects within approved policy and authority limits.

To this end the incumbent is expected toeffectively manage the acquisition, use, maintenance and disposal of all key resources and assets, effectively manage project schedules and ensure rigorous adherence to approved annual operating budgetsfor functional areas within the defined scope of responsibility.



Builds a high performing team of managers with thorough understanding and appreciation of the dynamics andbusiness impacts of the growing opportunities in the security and allied space.

Examines prevailing sector regulation and policies; formulates changes necessary to business approaches and internal processesto ensure full compliance with all relevant regulations, including EHSpolicies.

Acts as chief advisor and strategistproviding needed support to the CEO / MD,AVERT business unit, its general workforce with respect to the identification of business and operational risk, and the resolution of attendant issues.

Communicates key information to stakeholders across the organisations Group as regards marketplace needs, the competitiveenvironment, cost management and the provision of high quality customer-

focused products and services; such information is obtained through effective relationships and interactions with various stakeholders within the business environment, and directly with customers, technical and operating partners etc.

Provides management oversight for thedevelopment of high quality, cost effective and integrated marketing, sales,supply chain and operational management programs.

Expands outreach activities and referral networks to ensure effectivetechnical / operating partnerships and alliances are forged which will facilitate the Company’s growth as a marketing Company delivering high quality products within time and cost specifications, while conforming to laid down regulations and safety standards.

Ensures the Company maintains a strong profile as a socially responsible corporatecitizen; drives the execution of Corporate Social Responsibility (CSR) programs and events.


Ensures the effective integration of corporate and functional businessplans with day-

to-day operationsand in so doing regularly interfaces with individual operating entitieswithin the organisations Group to determine areas of mutual collaboration towards the achievement of Group objectives.

Develops and fosters effective collaboration between the various functionalareas / departments within the Company, and between individual members of staff (within AVERT SBU and other Companies in the Group) to ensure an integrated approach to providing high quality products and services tocustomers.

  • Maintains overall responsibility for the development of comprehensive Marketing,Sales and Supply Chain Management strategies;
  • works with functional heads to develop effective business plans, supporting budgets and resource deployment & managementprograms for enabling business activities.

  • Monitors business performance scorecards and budgets to ensure targeted revenue and expenditure profiles are maintained at all times;
  • pulls triggers when necessary to ensurethe business is always on course to attaining set EBITDA, ROCE, ROI and PBT etc. targets;
  • co-ordinates the periodic business performancemonitoring and reporting activities of the sales and marketing.

    Ensures smooth and efficient operationsaround the distribution and supply of products to customers, including customerservice and the management of all related resources and assets associated withdaily operations.

    Responsible for managing relationships with high profile corporate and individual customers; oversees activities from high profile retail outlets to ensure the companyremains on-

    course towards achieving business targets.

    Ensures customer inquiries (for high profile corporate and high net worth individual customers) areeffectively handled through the Customer Service Centre.

    Works through the Company’s leadership andmanagement team to help reduce costs, enhance revenues, and achieve effective utilisation of assets, product quality and throughput goals and objectives.

    Ensures the effective performance and career development, welfare and continued motivation of A’ track employeesin marketing and sales

    Takes decisions and acts in the absence ofthe CEO / MD on matters related to AVERTSBU; performs other duties as assigned.


    1 st degree in Economics, Business Administration, Marketing or otherrelevant field

    An MBA is an advantage

    10 - 15 years of workexperience, the last 6 which must have been in a Top Executive

    Management / GM role within a reputable andstructured organisation.

    Exposure to marketingprinciples, government and external agencies and supply chain

    management is important

    Solid business strategydevelopment and execution skills


    Retail MarketDynamics

    Marketing, Sales &Supply Chain Management

    Business StrategyDevelopment and Execution

    Finance, Accounts &Investment Management

    Team playing

    Oral & WrittenCommunication

    Computer appreciationand utilisation skills

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