Digital Marketing Officer (LOCAL)
Excel Minds
Ota, ng
5d ago

Job Description

We are looking for a well experienced Digital Marketing Officer with a substantial number of years of experience, preferably 10 years of work experience as a Digital Marketer.

This area of work is open to all graduates / post-graduates, the following subjects may be particularly

  • useful;
  • advertising, media and communications

    marketing.

  • Types of digital marketing the person should know;
  • social media marketing - developing a distinct online presence by attracting high numbers of

    internet followers through social media channels such as Facebook, Twitter, YouTube and

    Instagram.

    search engine optimization (SEO) - developing strategies to increase the number of visitors to

    a website by achieving high-ranking placements in search results.

    pay-per-click (PPC) campaigns - sponsored online advertising paid for by the business to

    appear alongside non-paid search results.

    mobile marketing - includes app-based, in-game, location-based and SMS marketing.

    affiliate marketing - where a business allows other businesses (affiliates) to sell products on

    their website. The affiliate is paid commission for each customer brought to the website by their

    own marketing strategies.

    Requirements

  • The suitable candidate willing to apply for this job should have proficient knowledge on how to execute the following;
  • create and upload copy and images for the organizations website

    write and dispatch email marketing campaigns

    provide accurate reports and analysis to clients and company management to demonstrate

    effective return on investment (ROI)

    research new online media opportunities that may benefit the business including mobile, social

    media, development of blogs and forums

    design website banners and assist with web visuals

    communicate with clients, affiliate networks and affiliate partners

    conduct keyword research and web statistics reporting

    contribute to social media engagement and brand awareness campaigns

    use web analytics software to monitor the performance of client websites and make

    recommendations for improvement

    contribute to company and industry blogs and manage e-communications

    assist with paid media, including liaising with digital advertising agencies

    develop and integrate content marketing strategies

    keep up to date with current digital trends

    manage the contact database and assist with lead generation activities

    Plans, executes, and measures experiments and conversion tests.

    Collaborates with internal teams to create landing pages and optimize user

    experience.

    Utilizes strong analytical ability to evaluate end-to-end customer experience

    across multiple channels and customer touch points across Digital media

    platform and suggest best for the brand

    Identifies critical conversion points and drop off points and optimizes user

    funnels.

    Completes digital marketing department operational requirements by scheduling

    and assigning employees and following up on work results.

    SEO / SEM implementation to the best of satisfaction for the brands / campaign for

    drawing max mileage

    Constant monitoring of performance for all digital inputs and ascertain impact for

    better brand visibility on social media FB / YOUTUBE / INSTA etc

  • The candidate should have the following skills ;
  • strong verbal communication skills for articulating ideas to colleagues and clients

    excellent written communication skills for producing high quality content

    attention to detail and accuracy

    the ability to work independently and flexibly

    the capacity to prioritize and work across multiple projects

    the ability to work as part of a team

    organizational skills with the ability to deliver a high volume of quality work

    creative skills for contributing new and innovative ideas

    the ability to work well under pressure and meet deadlines

    networking and analytical skills

    knowledge of existing and emerging social media platforms

    Benefits

  • Competitive pay. (250K NGN)
  • Avenues for professional development
  • Chance to work with an industry leader
  • Grow with the company.
  • Work life balance.
  • Requirements

    The suitable candidate willing to apply for this job should have proficient knowledge on how to execute the following; create and upload copy and images for the organization's website write and dispatch email marketing campaigns provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI) research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums design website banners and assist with web visuals communicate with clients, affiliate networks and affiliate partners conduct keyword research and web statistics reporting contribute to social media engagement and brand awareness campaigns use web analytics software to monitor the performance of client websites and make recommendations for improvement contribute to company and industry blogs and manage e-communications assist with paid media, including liaising with digital advertising agencies develop and integrate content marketing strategies keep up to date with current digital trends manage the contact database and assist with lead generation activities Plans, executes, and measures experiments and conversion tests.

    Collaborates with internal teams to create landing pages and optimize user experience. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points across Digital media platform and suggest best for the brand Identifies critical conversion points and drop off points and optimizes user funnels.

    Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.

  • SEO / SEM implementation to the best of satisfaction for the brands / campaign for drawing max mileage Constant monitoring of performance for all digital inputs and ascertain impact for better brand visibility on social media FB / YOUTUBE / INSTA etc The candidate should have the following skills;
  • strong verbal communication skills for articulating ideas to colleagues and clients excellent written communication skills for producing high quality content attention to detail and accuracy the ability to work independently and flexibly the capacity to prioritize and work across multiple projects the ability to work as part of a team organizational skills with the ability to deliver a high volume of quality work creative skills for contributing new and innovative ideas the ability to work well under pressure and meet deadlines networking and analytical skills knowledge of existing and emerging social media platforms

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