Job Description
We are looking for a well experienced Digital Marketing Officer with a substantial number of years of experience, preferably 10 years of work experience as a Digital Marketer.
This area of work is open to all graduates / post-graduates, the following subjects may be particularly
advertising, media and communications
marketing.
social media marketing - developing a distinct online presence by attracting high numbers of
internet followers through social media channels such as Facebook, Twitter, YouTube and
Instagram.
search engine optimization (SEO) - developing strategies to increase the number of visitors to
a website by achieving high-ranking placements in search results.
pay-per-click (PPC) campaigns - sponsored online advertising paid for by the business to
appear alongside non-paid search results.
mobile marketing - includes app-based, in-game, location-based and SMS marketing.
affiliate marketing - where a business allows other businesses (affiliates) to sell products on
their website. The affiliate is paid commission for each customer brought to the website by their
own marketing strategies.
Requirements
create and upload copy and images for the organizations website
write and dispatch email marketing campaigns
provide accurate reports and analysis to clients and company management to demonstrate
effective return on investment (ROI)
research new online media opportunities that may benefit the business including mobile, social
media, development of blogs and forums
design website banners and assist with web visuals
communicate with clients, affiliate networks and affiliate partners
conduct keyword research and web statistics reporting
contribute to social media engagement and brand awareness campaigns
use web analytics software to monitor the performance of client websites and make
recommendations for improvement
contribute to company and industry blogs and manage e-communications
assist with paid media, including liaising with digital advertising agencies
develop and integrate content marketing strategies
keep up to date with current digital trends
manage the contact database and assist with lead generation activities
Plans, executes, and measures experiments and conversion tests.
Collaborates with internal teams to create landing pages and optimize user
experience.
Utilizes strong analytical ability to evaluate end-to-end customer experience
across multiple channels and customer touch points across Digital media
platform and suggest best for the brand
Identifies critical conversion points and drop off points and optimizes user
funnels.
Completes digital marketing department operational requirements by scheduling
and assigning employees and following up on work results.
SEO / SEM implementation to the best of satisfaction for the brands / campaign for
drawing max mileage
Constant monitoring of performance for all digital inputs and ascertain impact for
better brand visibility on social media FB / YOUTUBE / INSTA etc
strong verbal communication skills for articulating ideas to colleagues and clients
excellent written communication skills for producing high quality content
attention to detail and accuracy
the ability to work independently and flexibly
the capacity to prioritize and work across multiple projects
the ability to work as part of a team
organizational skills with the ability to deliver a high volume of quality work
creative skills for contributing new and innovative ideas
the ability to work well under pressure and meet deadlines
networking and analytical skills
knowledge of existing and emerging social media platforms
Benefits
Requirements
The suitable candidate willing to apply for this job should have proficient knowledge on how to execute the following; create and upload copy and images for the organization's website write and dispatch email marketing campaigns provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI) research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums design website banners and assist with web visuals communicate with clients, affiliate networks and affiliate partners conduct keyword research and web statistics reporting contribute to social media engagement and brand awareness campaigns use web analytics software to monitor the performance of client websites and make recommendations for improvement contribute to company and industry blogs and manage e-communications assist with paid media, including liaising with digital advertising agencies develop and integrate content marketing strategies keep up to date with current digital trends manage the contact database and assist with lead generation activities Plans, executes, and measures experiments and conversion tests.
Collaborates with internal teams to create landing pages and optimize user experience. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points across Digital media platform and suggest best for the brand Identifies critical conversion points and drop off points and optimizes user funnels.
Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
strong verbal communication skills for articulating ideas to colleagues and clients excellent written communication skills for producing high quality content attention to detail and accuracy the ability to work independently and flexibly the capacity to prioritize and work across multiple projects the ability to work as part of a team organizational skills with the ability to deliver a high volume of quality work creative skills for contributing new and innovative ideas the ability to work well under pressure and meet deadlines networking and analytical skills knowledge of existing and emerging social media platforms
