Marketing Professional
Arkland
Lagos, Nigeria
1d ago

Arkland is an innovative customer-oriented real estate company

The Role

You will be responsible for :

  • Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.
  • Creating and managing all marketing material and collateral in line with brand direction.
  • Implementing online marketing activities including Social Media, SEO / SEM, demand generation, leads generation, etc.
  • Tracking effectiveness of various campaigns and course correcting as required.
  • Managing communications spend and working with vendors and agencies, to create and / or localise communications and marketing activities and develop supporting assets.
  • Leading the planning and implementation of PR and initiatives related to the brand.
  • Enhancing the company’s brand awareness and corporate image.
  • Developing and executing effective PR plans through translating brand and key messages into media concepts and compelling stories.
  • Leveraging a variety of media channels to maximise the company’s brand exposure through interviews, editorials etc.
  • Building strong and positive relationships with media, influencers and other related parties.
  • Developing and editing news releases, speeches, articles and other editorial collateral.
  • Managing an external PR agency.
  • Analysing and reporting results of PR campaigns & initiatives.
  • Analysing content traffic metrics and effectiveness of campaigns and messaging to explore ways of improving content marketing ROI.
  • Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.
  • Developing and managing the editorial calendar.
  • Designing and developing strong employer branding strategy.
  • Partnering with various internal and external stakeholders to promote and communicate the employee value proposition (EVP) and help position the company as an employer of choice.
  • Building campaigns to support recruitment and drive talent attraction and engagement across multiple channels.
  • Analysing and interpreting metrics to measurethe success of employer branding initiatives.
  • Developing and implementing pricing strategies that enhance profitability.
  • Working closely with other teams to closely track movements in costs.
  • Analysing price change requests from the sales team by evaluating margin impact, potential incremental volume, and competitor price levels.
  • Assisting in creating promotional campaigns.
  • Tracking market trends and keeping up to date on prices set by competitors.
  • Driving business growth by developing innovative ideas and campaigns.
  • Testing and optimising marketing tactics that boost conversion rates and accelerate customer acquisition.
  • Requirements :

  • You have at least 3 year experience ideally in Marketing Communications, Pricing or Public Relations within Real Estate industry.
  • You have strong relationships with clients across this space and a proven track record of executing successful public relations campaigns.
  • Experience within Community Management, Content Management, Content Planning, Employer Branding, Growth Hacking, Content Analysis, would be a strong advantage.
  • You are highly goal driven and work well in fast paced environments
  • You are a self-starter and demonstrate a high level of resilience
  • You are a strong networker & relationship builder
  • What's on Offer?

  • Attractive Salary & Benefits
  • Work alongside & learn from best in class talent
  • Strong opportunities to progress your career
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