Head, Digital
RS Hunter Limited
Victoria Island, LA, ng
6d ago

Our Client

Our client, a global marketing and corporate communications company, seeks to employ a head,digital. The Head of Digital takes the lead on digital projects, working with the strategy director to plan, execute and track digital campaigns.

The incumbent should have an intimate knowledge of digital and growth marketing and will help the organization achieve goals by building strong digital campaigns that resonate and convert into measurable outcomes.

Key Responsibilities

  • Actively drive and shape the digital transformation efforts at the organization
  • Assist in the creation of integrated marketing campaigns and promotions, with the aim of driving online aspects of campaigns
  • Analyze data, monitor digital marketing campaigns and evaluate results
  • Oversee the lead generation process, from both online channels
  • Actively contribute to new business pitches
  • Deliverables and Activities

  • Digital strategy development
  • Digital campaign planning, execution and tracking
  • Work with cross-functional teams (Creative, Strategy, Product, UX / UI, support, data, client teams) to optimize reach and conversions across campaigns
  • Design and implement growth (acquisition + retention) metrics and reporting, and interpret data for actionable insights on campaigns
  • Lead performance marketing strategy (optimization for and experimentation on Google Adwords Search, Re-marketing, Facebook ads Campaigns, referral marketing)
  • Create, manage and experiment with new user acquisition campaigns; and retention strategies
  • Conceive and execute on a wide range of content campaigns to drive engagement
  • Analyze data to monitor performance and uncover areas for improvement on campaigns
  • Prepare and present recommendations, dashboards, and findings from experimental data all the way up to the executive level
  • Consumer Behavior- Gather and analyze consumer behavior data to inform campaign planning
  • Conduct market research, digital audits and competitive monitoring on behalf of clients
  • Social Media Analytics- Employ analytics to gather important data (social media, web analytics, rankings etc.). Also create reports on social media marketing and other metrics
  • Marketing Analytics- Prepare and deliver presentations and measuring the impact and effectiveness of past promotional campaigns
  • Stakeholder Management
  • Leadership and team building
  • Communicate directly with all stakeholders and encourage trusting relationships
  • Requirements

  • 5+ years of relevant work experience
  • Critical thinking and problem-solving skills Ability to manage relationships with internal / external customers to resolve issues
  • Good communicator
  • Demonstrable ability to multi-task and adhere to deadlines
  • Well-organized with a customer-oriented approach
  • KPIs

  • Successful new business pitches
  • Happy clients
  • Cost saving on campaign
  • Requirements

    5+ years of relevant work experience Critical thinking and problem-solving skills Ability to manage relationships with internal / external customers to resolve issues Good communicator Demonstrable ability to multi-task and adhere to deadlines Well-organized with a customer-oriented approach KPIs Successful new business pitches Happy clients Cost saving on campaign

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