Our Client
Our client, a global marketing and corporate communications company, seeks to employ a head,digital. The Head of Digital takes the lead on digital projects, working with the strategy director to plan, execute and track digital campaigns.
The incumbent should have an intimate knowledge of digital and growth marketing and will help the organization achieve goals by building strong digital campaigns that resonate and convert into measurable outcomes.
Key Responsibilities
Actively drive and shape the digital transformation efforts at the organization
Assist in the creation of integrated marketing campaigns and promotions, with the aim of driving online aspects of campaigns
Analyze data, monitor digital marketing campaigns and evaluate results
Oversee the lead generation process, from both online channels
Actively contribute to new business pitches
Deliverables and Activities
Digital strategy development
Digital campaign planning, execution and tracking
Work with cross-functional teams (Creative, Strategy, Product, UX / UI, support, data, client teams) to optimize reach and conversions across campaigns
Design and implement growth (acquisition + retention) metrics and reporting, and interpret data for actionable insights on campaigns
Lead performance marketing strategy (optimization for and experimentation on Google Adwords Search, Re-marketing, Facebook ads Campaigns, referral marketing)
Create, manage and experiment with new user acquisition campaigns; and retention strategies
Conceive and execute on a wide range of content campaigns to drive engagement
Analyze data to monitor performance and uncover areas for improvement on campaigns
Prepare and present recommendations, dashboards, and findings from experimental data all the way up to the executive level
Consumer Behavior- Gather and analyze consumer behavior data to inform campaign planning
Conduct market research, digital audits and competitive monitoring on behalf of clients
Social Media Analytics- Employ analytics to gather important data (social media, web analytics, rankings etc.). Also create reports on social media marketing and other metrics
Marketing Analytics- Prepare and deliver presentations and measuring the impact and effectiveness of past promotional campaigns
Stakeholder Management
Leadership and team building
Communicate directly with all stakeholders and encourage trusting relationships
Requirements
5+ years of relevant work experience
Critical thinking and problem-solving skills Ability to manage relationships with internal / external customers to resolve issues
Good communicator
Demonstrable ability to multi-task and adhere to deadlines
Well-organized with a customer-oriented approach
KPIs
Successful new business pitches
Happy clients
Cost saving on campaign
Requirements
5+ years of relevant work experience Critical thinking and problem-solving skills Ability to manage relationships with internal / external customers to resolve issues Good communicator Demonstrable ability to multi-task and adhere to deadlines Well-organized with a customer-oriented approach KPIs Successful new business pitches Happy clients Cost saving on campaign
