Marketing Officer
Invent Alliance Limited
Lagos
5d ago
source : myJobmag
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  • Invent Alliance Limited is a company specialized in creation of multi-sector and multi-discipline business platforms with specialist partnerships;
  • we are currently recruiting for the role of candidates for the bread bakery arm of the company.

    Summary

    The Bakery Sales Girl will be primarily responsible for establishing direct interaction with retail customers such as Store Managers, receiving personnel and other associates, developing strong relationships with them and proactively resolving problems and increase sales.

    Responsibilities

    Maintain appropriate product levels in the bread aisle and display locations. throughout the account, promoting growth.Responsible for route operational activity such as ordering and distribution, promotional activity and meeting customer expectations.

    Delivering and selling to established accounts.Taking product from company vehicle into stores, restaurants, etc.Ensure that product distribution is accomplished to customer satisfaction in agreement with any contract terms and requirements.

    Preplanning specific orders for each customer.Analyse account sales data to achieve optimal distribution of product to achieve sales goals and maximize freshness and related expenses.

    Solicit new business within the route territory.Meet or exceed budgeted objectives.

    Education and Qualification

    Minimum of SSCE in any discipline.Minimum of 1 year experience in selling and distributing bread.

    Skills :

    Good business acumen.Excellent relationship building and people management skills.Candidate must be resident within Lekki-Ajah axis.

    Summary

  • The Marketing Officer will be primarily responsible for driving the company’s FMCG segment marketing campaigns both internally and externally and play a key part in communicating the organisation’s marketing message, actively sourcing for new customers;
  • establishing direct interaction with wholesale and retail customers, receiving personnel and other associates, developing strong relationships with them and proactively resolving problems and increasing sales.

    Responsibilities

    Create awareness of and develop the company’s FMCG brand.Research and analyse market trends, competitor offerings, demographics, and other information that affects marketing strategies.

    Use research findings and analysis to provide direction to marketing managers regarding upcoming marketing projects, new products or services, and overall strategy.

    Identify areas for improvement in product offerings, sales tactics, marketing strategy, and promotional activities.Monitor marketing and sales performance and adjusts strategies as needed.

    Planning and project managing marketing events and evaluating their success.Evaluating the effectiveness of all marketing activity.

    Developing and implementing an internal marketing programme.Develop and implement strategies for increasing market share.

    Solicit new businesses within route territory and beyond.Promoting new products and any special deals.Communicate with target audiences and build and develop customer relationships.

    Help with marketing plans, advertising, direct marketing and campaigns.Support the marketing manager in delivering agreed activities.

    Source advertising opportunities and place adverts in the press or other channels.Work closely with in-house or external creative agencies to design marketing materials such as brochures and adverts.

    Recording orders and sending details to the sales team.Giving feedback on sales trends.Maintain and update customer databases.Other tasks as assigned.

    Education and Qualification

    Minimum of HND / Minimum of 2 years' marketing experience in the FMCG sector.

    Skills :

    Good business acumen.Excellent relationship building and people management skills.Excellent negotiation skills.

    Method of Application

    Applicants should send their CV's to :

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