20 / Aug / 2019 About Standard Chartered We are a leading international bank focused on helping people and companies prosper across Asia, Africa and the Middle East.
To us, good performance is about much more than turning a profit. It's about showing how you embody our valued behaviours -
do the right thing, better together and never settle - as well as our brand promise, Here for good. We're committed to promoting equality in the workplace and creating an inclusive and flexible culture -
one where everyone can realise their full potential and make a positive contribution to our organisation. This in turn helps us to provide better support to our broad client base.
The Role Responsibilities
Business Analytics Segmentation / Client Insights
Client segmentation by Data Clustering - Data Mining to identify the right variables for Segmentation
Deploy propensity / predictive models for effective cross-sell - Cross-sell initiatives.
Timely and precise implementation of business models for increased revenues and deliver optimal client satisfaction
Ensure profitable customer retention by application of Attrition Gating model
Trend Analysis in Retail Client book / KPIs and highlight risk and opportunities to business
Preparation of Periodic Retail Clients Analytics packs; Highlight the key trends to management
Client profiling : Client segmentation, product mapping, need analysis and psychographics.
Analyse and establish early predictors of performance for different channels
Client optimisation and Customer profitability
Drive upgrade / downgrade activities to ensure Segment effectiveness and efficiency.
Design & implement campaigns to test hypothesis and generate insights
Accountable for end to end management of campaign : Designing, Execution, Tracking
Develop and agree with business on financial model for each campaign
Liaise with business to develop client proposition and execution modalities
Pre-post tracking of campaign for an agreed period
Sales and ARM Code Management
ARM Code Register Maintenance
ARM Code recoding activities in conjunction with Liability ops
Code issuance and deactivation
Database ARM Code management
Perpetuate a Customer-centric data-driven, decision making culture. Champion and promote analytics solutions, leveraging both internal and external customer information to optimize risk-
reward trade-offs in targeting Campaigns aligned to Customer needs based Financial Solutions.
Drive a continuous improvement culture and roadmap aligned to Retail Clients Global Customer Analytics Strategy in pursuit of achieving world-
class analytics capabilities. Enable Analytics to be dynamically driven, produce actionable Business insights and continuously generate sales Leads for Business Revenue growth opportunities
Provide speed to market analytical solutions to Segment Teams in the Campaign Management process. Develop and implement world class scoring techniques;
propensity modelling, Campaign targeting analytics and other methodologies based on industry experience.
Execute optimisation, Cross-sell, up-sell and Retention programs for the Segment.
Liaise with Client Acquisition / Relationship Teams to plan and execute effective Channel utilisation across the Bank
Improvements in product outcomes such as activation and utilization
Significant increases in Campaign uptake rates and incremental revenues
Data mine the eco-system to ensure efficient utilisation of opportunities
Drive frictionless change behaviours within the Leads Management ecosystem
Collaborate within the Global Analytics Team structure to deliver on assigned tasks.
Continuously measure and assess existing processes and align to global Analytics standard
Ensure that all Client Analytics activities and processes are compliant with in-regulatory requirements as Do Not Disturb requirements and Contact Policies
Collaborate within the Global Analytics team structure to deliver on assigned tasks
Apply now to join the Bank for those with big career ambitions.