Head, Retail Analytics - Retail Banking
Standard Chartered
9h ago

20 / Aug / 2019 About Standard Chartered We are a leading international bank focused on helping people and companies prosper across Asia, Africa and the Middle East.

To us, good performance is about much more than turning a profit. It's about showing how you embody our valued behaviours -

do the right thing, better together and never settle - as well as our brand promise, Here for good. We're committed to promoting equality in the workplace and creating an inclusive and flexible culture -

one where everyone can realise their full potential and make a positive contribution to our organisation. This in turn helps us to provide better support to our broad client base.

The Role Responsibilities

Business Analytics Segmentation / Client Insights

  • Client segmentation by Data Clustering - Data Mining to identify the right variables for Segmentation
  • Deploy propensity / predictive models for effective cross-sell - Cross-sell initiatives.
  • Timely and precise implementation of business models for increased revenues and deliver optimal client satisfaction
  • Ensure profitable customer retention by application of Attrition Gating model
  • Trend Analysis in Retail Client book / KPIs and highlight risk and opportunities to business
  • Preparation of Periodic Retail Clients Analytics packs; Highlight the key trends to management
  • Client profiling : Client segmentation, product mapping, need analysis and psychographics.
  • Analyse and establish early predictors of performance for different channels
  • Client optimisation and Customer profitability
  • Drive upgrade / downgrade activities to ensure Segment effectiveness and efficiency.
  • Campaign Management

  • Design & implement campaigns to test hypothesis and generate insights
  • Accountable for end to end management of campaign : Designing, Execution, Tracking
  • Develop and agree with business on financial model for each campaign
  • Liaise with business to develop client proposition and execution modalities
  • Pre-post tracking of campaign for an agreed period
  • Sales and ARM Code Management

  • ARM Code Register Maintenance
  • ARM Code recoding activities in conjunction with Liability ops
  • Code issuance and deactivation
  • Database ARM Code management
  • Strategy

  • Perpetuate a Customer-centric data-driven, decision making culture. Champion and promote analytics solutions, leveraging both internal and external customer information to optimize risk-
  • reward trade-offs in targeting Campaigns aligned to Customer needs based Financial Solutions.

  • Drive a continuous improvement culture and roadmap aligned to Retail Clients Global Customer Analytics Strategy in pursuit of achieving world-
  • class analytics capabilities. Enable Analytics to be dynamically driven, produce actionable Business insights and continuously generate sales Leads for Business Revenue growth opportunities

  • Provide speed to market analytical solutions to Segment Teams in the Campaign Management process. Develop and implement world class scoring techniques;
  • propensity modelling, Campaign targeting analytics and other methodologies based on industry experience.

  • Execute optimisation, Cross-sell, up-sell and Retention programs for the Segment.
  • Liaise with Client Acquisition / Relationship Teams to plan and execute effective Channel utilisation across the Bank
  • Improvements in product outcomes such as activation and utilization
  • Significant increases in Campaign uptake rates and incremental revenues
  • Data mine the eco-system to ensure efficient utilisation of opportunities
  • Drive frictionless change behaviours within the Leads Management ecosystem
  • Collaborate within the Global Analytics Team structure to deliver on assigned tasks.
  • Processes

  • Continuously measure and assess existing processes and align to global Analytics standard
  • Ensure that all Client Analytics activities and processes are compliant with in-regulatory requirements as Do Not Disturb requirements and Contact Policies
  • Collaborate within the Global Analytics team structure to deliver on assigned tasks
  • Apply now to join the Bank for those with big career ambitions.

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