Marketing Manager
Lagos Business School
Sangotedo, Nigeria
2d ago
source : NGRJobs

Lagos Business School is committed to creating and transmitting management and business knowledge based on a Christian conception of the human person and of economic activity relevant to Nigeria and Africa at large.

We strive to be a world class business school which will have a significant impact on the practice of management.


  • The primary responsibility of this to ensure that the School maintains the EMBA / MBA / MEMBA market flagship within the environment and positioned to compete for market share with Top tier.
  • Essential Duties / Key Job Roles and Responsibilities

    Includes but are not limited to the following :

  • Develop and implement EMBA / MEMBA / MMBA / MBA marketing and recruitment strategy to attract quality candidates across diverse industry sectors, disciplines and backgrounds.
  • Plan and implement information sessions and open days; make presentations to relevant target markets for recruitment purposes within and outside Nigeria.
  • Ensure regional and global coverage of marketing activities.

  • Develop and implement integrated marketing and strategic PR to strengthen the EMBA / MEMBA / MMBA / MBA as a premium brand.
  • Deploy web strategies, paid searches, email campaigns and innovative social media to increases recruitment success.
  • Conduct research on the EMBA / MEMBA / MMBA / MBA market and present report for management decisions. Monitor the activities of competitors including foreign Business Schools and align recruitment practices to trends.
  • Plan and implement market cultivation strategies for sourcing of prospects from all channels building admission pipeline.
  • Act as first point of contact and provide expert advice to applicants on recruitment and admission processes.
  • Provide advice on branding of EMBA / MEMBA / MMBA / MBA brochures, flyers and other marketing communications materials.
  • Provide information and news items on the website to enhance recruitment.

  • Develop long range organizational and promotional / marketing plans (print, electronic and other medium) for programs and initiatives which support and promote the academic missions of the institution related to admissions.
  • Provide leadership in positioning the LBS in the MBA admission marketplace to expand visibility to attract, select, enroll and retain a diverse student body.
  • Develop annual targets and projections for MBA, MMBA, EMBA and MEMBA recruitment activities for use in overall budget projections.
  • Any other specific or adhoc duty to be assigned by line manager from time to time.
  • Qualifications

  • Minimum of MBA / from a recognized University
  • An MBA from Lagos Business School (LBS) is preferred and will be an added advantage.
  • Experience

  • At least 5 years in sales and marketing position.
  • Experience gained in service marketing and business development, Consulting or project management will be an advantage.
  • Skills Requirements :

  • Planning and organizational skills and initiative
  • Strong interpersonal / human relations skills
  • Excellent time management skills
  • Excellent oral and written communication skills
  • Influencing and presentation skills
  • Flexibility in work schedule
  • High integrity, reliability and confidentiality
  • Recruiting and public speaking skills
  • Knowledge of project management
  • Knowledge of tertiary education policies and procedures in Nigeria and globally
  • Ability to prepare financial / budget reports
  • Experience in sales or marketing
  • Working knowledge of MS office
  • Knowledge of channels development
  • Knowledge of PR, branding and integrated marketing
  • Knowledge of enrollment planning, demographics, recruitment, marketing and admission terminology, policies and procedures.
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