Brand Director At Sunmei International Lagos
Sunmei International
Lagos
1d ago
source : BetaJob

Job Details

Roles and Responsibilities

  • To carry out brand strategy planning and brand system building according to the group strategy, and take full charge of brand planning, design, promotion and management of the group.
  • Make accurate brand judgment according to the group's development strategy plan, formulate of the group's long-term plan, medium-term plan and annual brand plan, and be responsible for the implementation of all the plans
  • Formulate annual promotion strategy, resource allocation and implementation plan, channel advertising project management and expense monitoring.
  • Establish effective analysis and evaluation system to ensure brand building and promotion effect;
  • Conduct market research to analyse the impact of brand activities of peers or competitors on the company
  • Establish and maintain the mainstream media resources of the industry, and effectively use all kinds.
  • Job Requirements

  • MBA / MSc in Marketing and Brand Communications from recognized University
  • 7 years of brand management experience, with at least 2 years as a director
  • Membership of Institute of Brand Management will be additional advantage.
  • Familiar with PR media brand promotion and operation, excellent brand strategy ability and integrated communication skills;
  • Strong brand awareness, excellent proposal ability and communication skills, experience in large-scale relevant planning practices and successful brand planning cases;
  • Have a sensitive sense of the market and strong ability to collect information, and can independently operate brand marketing work.
  • Preferred with having working experience in large franchising and management hotel group, tourism services companies, Estate Management companies or brand management companies.
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