Our client is aleading player in the electronics and home appliances industry in Nigeria.Specializes in the distribution and sales of electronic products frommajor brands with branches nationwide.
E-commerce / Content Manager
Coordinate and facilitate online sales and website development. Maintain and update online marketing for the brand.
Responsibilities and Duties.
Generate and update website content (products, content, promotions)
Coordinate and facilitate end to end online sales for delivery and payment
Work with agencies to build traffic & sales via the website (PPC agency, email marketing provider, e-commerce provider, etc.)
Plan, define and implement website changes and functional improvements
Maintain and update the online marketing plan for the website
Monitor key performance indicators on the website and develop plans to improve them.
Manage our supply chain
Online sales development
Extensive market knowledge and how competitors are doing
Coordinate online sales
Detailed responsibilities would include :
Update product information and content on the website
Create banners, images, promotions etc. for display on the website
Update content managed areas (copy & artwork)
Manage website configuration & parameters (e.g. payment options, stock management)
Investigate and report any operational / technical issues arising
Scope and document ongoing website functional projects / improvements
Test and deploy functional projects / improvements
Liaise with internal resources regarding the day to day management of the website
Evaluate approaches & strategies to improve website sales conversions & customer engagement
Understand and develop sources of traffic (& the factors that influence it) : email, SEO, PPC, affiliates, social media, catalogues etc.
Liaise with agencies or in-house teams to implement and support campaigns
Investigate, evaluate and assess new ways of generating additional traffic / orders
Produce reports to analyze the performance of all online marketing campaigns and promotions (via reports, analytics, surveys etc.)
To meet and exceed all agreed performance objectives (sales, conversions, engagement)
Continuous improvement of customer satisfaction
Meet internal service levels for website activity and management
Maintaining an excellent level of service to the business
A degree in Digital Marketing ora solid background in digital marketing with 4-5 years’ experience as anE-commerce Administrator.