DUTIES OF A MARKETING MANAGER
- A marketing manager performs many duties aimed at developing and implementing the long- and short-term marketing strategies of his/her employer.
- The broad scope of this task requires him/her to interact heavily with various departments of his/her firm, including research and development, manufacturing, supply chain, sales and, in some industries, legal and compliance.
A marketing manager performs a multitude of research aimed at ensuring the firm’s foothold in the industry.
S/He may perform customer research by implementing surveys and hosting focus groups.
S/He may also analyze the advertising activities and sales performance of competitors. In addition, he may assess the state of the economy as it relates to the firm’s industry.
A marketing manager creates various reports based upon his/her findings. These documents are then presented to senior management. Reports based upon the research of the marketing manager are considered by management when making business critical decisions, such as the development of new product lines or the discontinuation of a poorly performing advertising campaign.