Workforce Group's job vacancy, Career and Recruitment
Job title : Marketing Manager jobs in Lagos Job Location : Lagos Deadline : July 10, 2022
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The Marketing Managers is responsible for developing, implementing and executing strategic marketing plans for the organization in order to generate leads, attract potential customers and retain existing ones.
Job Roles & Responsibilities
Oversee all marketing campaigns for their company
Generating new business leads
Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones
Represent the marketing team to cross-functional groups including product management, sales, or customer support
Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns
Monitor social media campaigns and analyze web traffic from the online community using key performance indicators (KPIs).
Find new marketing ideas and outreach opportunities to push brand image and products.
Participate in social events, corporate events and workshops
Researching and analyzing market trends and competitors.
Managing the design and production of promotional materials, such as websites and brochures.
Preparing and presenting quarterly and annual reports to senior management.
Analyze data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure.
Manage and coordinate marketing and creative vendors
Lead market research efforts to uncover the viability of current efforts
Collaborate with media organizations and advertising agencies
Brainstorm ideas for new campaigns
Coordinate with the sales team to produce effective strategies to generate qualified leads
Monitor current campaigns, meets deadlines and complete necessary tasks
Proficient in Google Analytics to analyze web traffic, identify and track relevant community metrics and KPIs (e.g., Repeat attendance at events)
Experience with Facebook, Instagram, LinkedIn, Twitter, and YouTube is essential.
Knowledge of Hootsuite or similar programs to manage online postings on different platforms.
4-5 years' experience in similar role, an Advertising Agency / FMCG industry (preferred).
A Degree in Marketing, or related fields.
Come from a variety of academic backgrounds, including marketing, communication, business, and other fields.
Soft Skills :
Attention to detail and ability to multitask
Self-driven and highly motivated
Ability to work independently and in a team environment
Be a self-starter, self-motivated and self-directed.
Proven to be detail oriented and be able to use many various resources.
Must be able to multi-task and work with numerous projects and tools.
Excellent organizational skills to work independently and manage projects with many moving parts
At least two years' experience as a marketing manager.
Superb leadership, communication, and collaboration abilities.
Exceptional analytical and problem-solving skills
Strong time management and organizational abilities.
Skills Requirements :
He / She must have exceptional oral and written communication skills and can
Abillity to develop engaging high-quality content initiatives and ideas to drive and increase engagement.
People person' with great customer service skills and the ability to moderate online and offline activities and engagement for the organization.
Website management, Social media management.
Copywriting and content management.
PR and corporate communications.
Sales / Retail / Business Development jobs in Nigeria *Sales / Retail / Business Development jobs in Lagos *Marketing Manager in Lagos