Marketing Manager
Workforce Group
lagos, NG
6h ago
source : Mrjobsnaija

Workforce Group's job vacancy, Career and Recruitment

Job title : Marketing Manager jobs in Lagos Job Location : Lagos Deadline : July 10, 2022

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  • Job Summary

  • The Marketing Managers is responsible for developing, implementing and executing strategic marketing plans for the organization in order to generate leads, attract potential customers and retain existing ones.
  • Job Roles & Responsibilities

  • Oversee all marketing campaigns for their company
  • Generating new business leads
  • Implement strategy
  • Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones
  • Represent the marketing team to cross-functional groups including product management, sales, or customer support
  • Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns
  • Monitor social media campaigns and analyze web traffic from the online community using key performance indicators (KPIs).
  • Find new marketing ideas and outreach opportunities to push brand image and products.
  • Participate in social events, corporate events and workshops
  • Researching and analyzing market trends and competitors.
  • Managing the design and production of promotional materials, such as websites and brochures.
  • Preparing and presenting quarterly and annual reports to senior management.
  • Analyze data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure.
  • Day-to-Day Duties

  • Manage and coordinate marketing and creative vendors
  • Lead market research efforts to uncover the viability of current efforts
  • Collaborate with media organizations and advertising agencies
  • Brainstorm ideas for new campaigns
  • Coordinate with the sales team to produce effective strategies to generate qualified leads
  • Monitor current campaigns, meets deadlines and complete necessary tasks
  • Proficient in Google Analytics to analyze web traffic, identify and track relevant community metrics and KPIs (e.g., Repeat attendance at events)
  • Experience with Facebook, Instagram, LinkedIn, Twitter, and YouTube is essential.
  • Knowledge of Hootsuite or similar programs to manage online postings on different platforms.
  • Core Requirements

  • 4-5 years' experience in similar role, an Advertising Agency / FMCG industry (preferred).
  • A Degree in Marketing, or related fields.
  • Come from a variety of academic backgrounds, including marketing, communication, business, and other fields.
  • Soft Skills :

  • Attention to detail and ability to multitask
  • Self-driven and highly motivated
  • Ability to work independently and in a team environment
  • Be a self-starter, self-motivated and self-directed.
  • Proven to be detail oriented and be able to use many various resources.
  • Must be able to multi-task and work with numerous projects and tools.
  • Excellent organizational skills to work independently and manage projects with many moving parts
  • At least two years' experience as a marketing manager.
  • Superb leadership, communication, and collaboration abilities.
  • Exceptional analytical and problem-solving skills
  • Strong time management and organizational abilities.
  • Skills Requirements :

  • He / She must have exceptional oral and written communication skills and can
  • Abillity to develop engaging high-quality content initiatives and ideas to drive and increase engagement.
  • People person' with great customer service skills and the ability to moderate online and offline activities and engagement for the organization.
  • Website management, Social media management.
  • Copywriting and content management.
  • Data analytics.
  • PR and corporate communications.
  • Sales / Retail / Business Development jobs in Nigeria *Sales / Retail / Business Development jobs in Lagos *Marketing Manager in Lagos
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