Location : Yaba, Lagos
Sector : Consumer Finance
Career Level : Grade 5, Senior Analyst
Reports To : Senior Communications Manager
About The Role
The Communications Analyst will be a member of the Corporate Communications team responsible for all internal and external communications and media related activities for Paga.
Internal communications focus on messaging across the entire organization the various activities of the Company to ensure that employees have the information they need to perform their jobs.
External communication focuses on various stakeholders in the Paga ecosystem Agents, Business Partners, Regulators, and consumers.
The team is also responsible for managing the public reputation of the company. The team is part of the Brand Strategy & Marketing team and the candidate will report to the Senior Communications Manager.
Researching industry-related topics (combining online sources, interviews and studies) Writing clear marketing copy to promote our products / services and preparing well-structured drafts.
Social Media :
Develop a social media strategy that collaborates with all units within Paga and marketing and PR objectives. This strategy should look to engage and grow followership across all channels.
Candidate will be required to co-define KPIs on an annual and quarterly basis and be responsible for delivering on set goals.
Conduct regular research on top influencers, competitors and trends in the economy and the mobile payments industry.
Develop and share relevant and engaging content for all Paga’s social media channels.
Monitor all Paga’s social media channels for customer engagement opportunities and initiate conversations about the brand.
Analyze and generate monthly reports on activities across all our social media channels and make recommendations where required.
Work with graphic designers to create engaging visuals that reflect our brand image and complement content.
Develop and manage the execution of quarterly customer promotions / campaigns on our social media channels.
Assist the team lead in the creation, implementation and overseeing the company’s communications efforts, as follows :
Develop and maintain a content calendar to guide social media and internal media content dissemination.
Work closely with Senior Communications Manager and People Operations team to cascade all Paga information and announcements to employees.
Support Senior Communications Manager effectively with skill in copywriting and content creation.
Support design team with copy for ad & marketing campaigns.
Work closely with Sales and Product teams to cascade all Paga information and announcements to customers, agents, partners and other key stakeholders.
Assist in managing and generating content for the brand’s e-mail marketing channel.
Manage and monitor all brand social media platforms.
Write and distribute press releases.
Participate in the development of monthly company internal newsletter by providing editorial direction, generating ideas & content.
Participating in development of quarterly company agent newsletter by providing editorial direction, generating ideas & content.
Contribute to the execution of quarterly internal campaigns to boost team moral, build brand awareness and convert staff to ambassadors.
Contribute to content development for all co-marketing with brand partners, sponsorship, event management and all other brand related activities.
Knowledge and Skill Requirements
Bachelor's degree in Mass Communication / Journalism / English or related field.
3 - 4 years’ work experience in Journalism, Public Relations, freelance writing, Corporate communications or related field
Exceptional writing ability
Content Creation - Level 5
Copy Writing - Level 4
Excellent presentation and communication skills verbal and written
Ability to work calmly and maintain good judgment in a fast paced and constantly evolving environment
Ability to think, plan and execute resourcefully
Ability to work well in a team environment and independently when necessary
Must have completed the mandatory NYSC.
Key Competencies : Initiative
Self- driven and hardworking
Multitask and manage competing priorities
An interest in technology is a must.
Excellent digital, social, and integrated marketing experience
A proactive and detail-oriented client service mentality.