Marketing Director
Lagos, Nigeria
1d ago

Main Purpose of Job

To leverage a unique understanding of the market and consumer which will build brand equity and alignNigeria long-term category and brand development strategies with the region.

To deliver profitable returns through leading the development of brand and portfolio activation plans; support, guidanceand coaching regional Sales / Key Distributor marketing teams.

Main Responsibilities

Assist in the development oflong-term Brand Strategy Reviews aligned to sector & regional business strategy

Lead development of Brand Operating Plans for Nigeria region aligned to Brand Strategy Reviews

Secure divisional support for Brand Operating Plans

Provide support for Sales / Key Distributor BTA’s ito executing BOP’s and developing consumer insight

Monitor brand equity across the region to ensure alignment to strategies / plans

Manage and monitor the research processes - provide specialist support in the area of consumer research and insights across the division

Identify opportunities and monitor brand development within the portfolios

Monitors all marketing initiatives within the brand group across all aspects of the mix to ensure alignment to strategy, response to market dynamics and consumer needs

Deliver brand group profitability

Applies creative judgment in assessing consumer communication

Ensures all Marketing processes and the KC Way are applied and implemented as appropriate

Manages the Agency relationship to deliver the best creative results

Manages (CFT) Cross Functional relationship, ensuring communication and involvement as required

Establishes portfolio mix requirements in terms of price, packaging and ensures alignment across brands / sub-brands

Ensures channel opportunities and constraints are identified, managed and influences to deliver profit

Qualifications and Experience

Brand building : purpose, big ideas, marketing strategy, transformative content

Lead transformational growth through expansive thinking beyond what is existing

Embed strong external focus consumer understanding

Strong acumen in leveraging digital as a way to build stronger smarter relationships with consumers

Proven success leading the development and execution of commercial programmes that deliver exceptional sustained results.

Strong analytics, able to stand back and evaluate data, a rigorous and creative approach to problem solving. Has the capability to transform it into actionable strategy which is measurable.

Exceptional leadership skills with an extensive track record of building successful results-oriented and high performing teams.

A track record of bringing out the best of people

Elevating marketing capabilities in the organization

Experience of working in partnership with Sales as part of a Commercial team which is financially disciplined for-profit achievement.

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