Digital Marketing Manager - CapitalSage Holdings
CapitalSage Technology Limited
Ibadan
5d ago
source : BetaJob

Job Summary

  • We are looking for a Digital Marketing Manager who live and breathe If you live and breathe digital marketing. (S)he will develop, implement, track and optimize our digital marketing campaigns across all digital channels.
  • A strong grasp of current marketing tools, analytics and strategies are priceless for this role. (S)he will work within the marketing team leading integrated digital marketing campaigns from concept to execution.
  • Job Description

  • Plan and execute all digital marketing campaigns, including web, SEO / SEM, email, Social media and display advertising for all CapitalSage Holdings products
  • Hack growth across all our digital channels
  • Measuring and reporting on the performance of all digital marketing campaigns
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize the user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
  • Instrument conversion points and optimizes user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies.
  • Provide thought leadership and perspective for adoption where appropriate
  • Other Requirements

  • B.Sc / BA in any field
  • Proven working experience in digital marketing (2 - 3 years minimum)
  • Demonstrable experience leading and managing SEO / SEM, marketing database, email, social media and / or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A / B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
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