The Marketing and Corporate Communication Manager will focus on strategies that; increase customer acquisition, retention and loyalty, while building a leading corporate brand.
The individual will be responsible for developing and driving the overall company marketing strategy ensuring creative execution.
The position will require a tight interaction with Commercial, Customer Experience, Strategy, Operations and Products Teams.
The Marketing and Corporate Communication Manager oversees the following :
Corporate Marketing : Communications,Content Marketing, Branding & Design, Social & Digital Marketing
Segment Marketing : Marketing strategies for; Product Marketing, Community Relations, Regional Marketing : Nigeria (All States)
National & International Communications
Duties and Responsibilities
Oversee the development and implementation of the Company's overall brand, marketing and communications plan.
Ability to engage, interact and convert rural potential customers to actual customers
Collaborate with the leadership team, commercial and product heads to articulate the marketing strategy. This process will involve rigorous prioritization and planning to ensure that the Marketing team provides adequate support to all other teams within the business
Create and execute a broad marketing strategy for Fenix Nigeria, and be responsible for understanding the business model, the company's services, products and solutions, and positioning them favourably before target audience markets
Lead the Corporate Marketing team(Communications, Content,Branding & Design, Events and Online)to create compelling narratives about Fenix Nigeria and present the company in unique ways.
Develop and oversee budget and resource management
Create a focused event participation strategy for sponsored and corporate events that will help Fenix Nigeria reach its target audience;
Customers & Partnerships.
Create innovative marketing campaigns for the company's business segments
Be an expert in traditional and digital marketing strategies that drive awareness and create leads
Will be data driven and create a strategy for how to best disseminate Research insights through various communication channels
Build Fenix Nigeria's reputation, visibility and Top of Mind Awareness with press, newsletters and thought leadership
Define customer segments, needs and value propositions
Define value proposition to potential Partners
Position Fenix Nigeria as the gateway to valuable data for consumers in the bottom of the pyramid stratum in Nigeria and African
Launch regional PR and targeted campaigns
Work with the Commercial Director and Expansion Manager to develop innovative, capturing GTM strategies for new market entry.
Required Skills & Experience
Bachelor's degree in Marketing, Communications, correlated field. MBA is an added advantage
Minimum of 4-7 years of marketing experience.
Strategic thinker and has executed strategic direction for a marketing unit.
The incumbent must be creative, witty, smart, good narrator, story teller, excellent written, verbal and analytical skills.
Has worked in a B2C technology business previously. Work experience that covers product launch, strong corporate comms experience, brand management etc.
Prior experience with working with the rural communities and engagement with same.
Deep understanding of the various marketing disciplines
Highly creative and innovative brand builder
Demonstrated results in building brand equity
Experience in leveraging customer analytics and segmentation to drive business growth
Organised and able to follow through and prioritize tasks
Ability to design marketing strategies and execute them
Experience as a collaborative, hands on team player and eagerness to learn new tools and / or roll-up sleeves to get the job done,
Willingness to travel to Fenix markets across Nigeria and Africa
Good understanding of the factors driving consumption in Nigeria and Africa.
Competences : Core Marketing
Corporate Communications & PR
Leads Generation & Conversion
Strong Sales Support
Resourceful & curious.