INTRODUCTION : -
Social Media Analyst job opportunity is available at HRbreakoutRoom for individuals who possess relevant qualifications.
We are looking for a Social Media Analyst to monitor our social media initiatives and implement successful marketing practices.
For this role, you should have a deep understanding of how different social networks operate and be familiar with Search Engine Optimization (SEO) for online content.
If you’re a tech-savvy professional with interest in the latest trends in digital technologies, we would like to meet you.
Ultimately, you should strengthen our online presence and increase our brand awareness through effective social media strategies and campaigns.
DUTIES AND RESPONSIBILITIES : -
Analyze user engagement (e.g. click-through and bounce rates)
Report on web traffic from all social media
Create content with purpose that will directly engage customers while following brand guidelines.
Using social media marketing tools to create and maintain the company’s brand
Build and support SEO strategies, including optimizing keywords in content marketing projects
Maintain a cohesive strategy across all platforms to increase our brand awareness
Coordinate with the Marketing department to design advertising campaigns
Ensure timely responses to customers and followers’ queries and comments
Stay up-to-date with current technologies and trends in social media, design tools and applications
DESIRED EXPERIENCE & QUALIFICATION : -
B.Sc Degree in Marketing, Communications or related field
Previous work experience as a Social Media Analyst or Social media manager
Hands-on experience with social media platforms and digital marketing campaigns
In-depth understanding of SEO, keyword research and Google Analytics
Experience with social media management tools, like Buffer and Hootsuite
Familiarity with online content (experience with WordPress and content management systems is preferred)
Ability to identify target audience preferences and trends
Excellent communication skills, time management and multitasking skills
Additional qualifications in digital technologies or social media management is a plus