Social Media Analyst (Ghana & Kenya) Vacancy at HRbreakoutRoom
Abuya, Nigeria
6d ago
source : MyJobNigeria


Social Media Analyst job opportunity is available at HRbreakoutRoom for individuals who possess relevant qualifications.

Job Summary

  • We are looking for a Social Media Analyst to monitor our social media initiatives and implement successful marketing practices.
  • For this role, you should have a deep understanding of how different social networks operate and be familiar with Search Engine Optimization (SEO) for online content.
  • If you’re a tech-savvy professional with interest in the latest trends in digital technologies, we would like to meet you.

  • Ultimately, you should strengthen our online presence and increase our brand awareness through effective social media strategies and campaigns.

  • Analyze user engagement (e.g. click-through and bounce rates)
  • Report on web traffic from all social media
  • Create content with purpose that will directly engage customers while following brand guidelines.
  • Using social media marketing tools to create and maintain the company’s brand
  • Build and support SEO strategies, including optimizing keywords in content marketing projects
  • Maintain a cohesive strategy across all platforms to increase our brand awareness
  • Coordinate with the Marketing department to design advertising campaigns
  • Ensure timely responses to customers and followers’ queries and comments
  • Stay up-to-date with current technologies and trends in social media, design tools and applications

  • B.Sc Degree in Marketing, Communications or related field
  • Previous work experience as a Social Media Analyst or Social media manager
  • Hands-on experience with social media platforms and digital marketing campaigns
  • In-depth understanding of SEO, keyword research and Google Analytics
  • Experience with social media management tools, like Buffer and Hootsuite
  • Familiarity with online content (experience with WordPress and content management systems is preferred)
  • Ability to identify target audience preferences and trends
  • Excellent communication skills, time management and multitasking skills
  • Additional qualifications in digital technologies or social media management is a plus
  • Negotiable

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