Brand Design Lead
Binance
Lagos, Nigeria
1d ago
source : Fuzu

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

Requirements :

  • At least 9 years of professional experience in established branding agencies, or senior in-house Branding roles
  • Proven track record in developing Brand identities from the ground up
  • Previous experience in working with UI / UX teams
  • Extensive portfolio representative of Branding work done
  • A clear communicator - ability to express complex ideas clearly and succinctly, while collaborating closely with teams outside of the Creative group
  • Knowledge and interest in the world of Binance and cryptocurrency is a plus
  • Adobe Photoshop, Illustrator expertise is a must
  • Familiarity with Figma, and various Font development tools is a plus
  • Familiarity with UI / UX work is a plus
  • Fluency in English required, any other regional language a plus
  • In collaboration with the Head of Creative, develop a Brand Architecture and related design systems to reflect the identity of Binance globally;
  • across different products and local markets

  • Spearhead conversations with internal stakeholders and work closely with the CMO to align on Brand messaging and messaging frameworks
  • Own the development of quick-turnaround Brand identities for sub-brands
  • Lead a small team in the development of Brand design assets
  • Collaborate with the UI / UX team on cascading Brand design principles and guidelines in the Web / App environment
  • Collaboration with internal functions to maintain a cohesive brand, while defining design system flex for Binances’ Ecosystem of Brands
  • Collaborate closely with motion designers to define the evolution of the brand through industry-leading motion graphics
  • Development of design toolkits and templates; conduct workshops on usage of brand system and templates
  • Coordinate branding efforts, from gathering responses to driving workshops, in order to establish alignment across teams
  • Ideation of Brand-led campaigns
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