Media And Marketing Manager
Ash & Campbell Consulting
Lagos, Nigeria
4d ago
source : Fuzu

This role involves developing an organisation’s multi-channel communication strategies to promote products and services using the internet and mobile technology whilst adopting the push and pull marketing techniques to, directly and indirectly, target customers and boost sales

Brand Communication / Marketing

Managing product communication across the various social media channels including creating excitement around new product / feature launches- new book launches, responding to inquiries, channeling feedback, and managing issue resolution.

Ensuring that all media channels i.e YouTube, Facebook, Podcast channels, Instagram, Twitter, and LinkedIn have daily posts, videos, and contents

Developing marketing campaigns for special days-World Literacy Day, Independence Day, Children’s day, Girl Child Day, Black history month, and many more

Producing engaging content including copy, pictures, and videos to use across all channels and the media - ensuring the most appropriate channels are used for the message and target audience, and also for event / sponsorship presentation, speeches, website, media releases

Developing and enhancing new and existing communication methods, materials, and practices, particularly customized to the local market

Attending conferences, seminars, and events with the view to expanding customer base, showcasing the various products and services of the organization

Developing content and delivering presentations at Schools’ Association meetings, book club seminars, and other relevant Afro-centric events geared towards expanding customer base and boosting sales

Organise the hosting of literary artists, thought leaders, and social media influencers on trending Afro-centric topics via YouTube and IG live sessions

Ensuring competitive perspectives and differentiated value propositions generated through market-relevant insights / reports

Using knowledge of the market and competitors to identify and develop unique selling propositions

Presenting to and consulting with management on business trends with a view to developing new content and marketing engagements.

Identifying opportunities for campaigns that will lead to an increase in visibility, sales, and brand equity by promoting posts, offering sales discounts, etc

Media Research and Strategy

Developing strong and innovative digital marketing strategies, by adopting techniques to drive traffic to company pages and generate interest in company products and services.

Creating engaging written, graphic, and video content while staying up-to-date on the latest marketing technologies and social media.

Managing day-to-day communication with key partners : Vendors, Partner Agencies, and Creative media and social clients

Managing Budget effectively, including estimate and invoicing management and reporting

Report on campaign performance with the ability to distill and curate insights and findings

Develop strategic relationships with agencies and other vendor partners

Planning and executing custom media partnerships with a heavy focus on content development.

Implementing / improving relevant processes for the business to ensure clarity around roles & responsibilities in marketing, good use of resources (internal & external) and delivering the best outcome for the business

Monitoring and disseminating relevant media information to key stakeholders

Client Relationship / Management

Managing a portfolio of clients and ensuring maximum clients satisfaction

Developing and implementing effective communication strategies that build customer loyalty programs, brand awareness, and customer satisfaction.

Developing strategies focused on increasing customer base.

Establishing relationships with new clients and maintaining and nurturing business relationships with existing clients.

Skills & Knowledge Requirements

Skills : project management, marketing, and advertising, digital marketing, online marketing, and tracking performance, relationship management, excellent oral and written communication, teamwork,

Knowledge : Search Engine Optimisation, setting up and optimizing Google Adwords campaigns, working knowledge of ad serving tools (e.

g., DART, Atlas), knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends), knowledge of national media and other platforms

Education and Experience

Bachelor's Degree in Mass Communication, English, Humanities or any related field

Google Ad Certification is an added advantage

Certification in Digital Marketing

Experience

3-5 years in a similar role

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