Head of Marketing
Pivotage Consulting
Lagos
11h ago
source : BetaJob

Job Details

Ref No : MIM / 19s7 / HM

Location : Victoria Island, Lagos State, Nigeria.

Role Overview

This is an excellent opportunity for a marketing professional with a successful track record of devising digital strategies and campaigns in a fast moving and fast growth environment.

Reporting to the Chief Executive Officer, the successful candidate will develop digital solutions to increase customer acquisition using a range of digital channels including web, social, advertising, SEO, CRM and PR to drive traffic and conversion, in particular - lead website performance and drive permanent evolution - improve SEO performance and drive content strategy that goes with it - develop strategy for social networks to complement the SEM activity - develop new digital solutions to accelerate growth (ambassador programs, FB community etc) - monitor performance and constantly optimise the campaigns.

Job Responsibilities

Build the company's digital marketing roadmap and team for both web and mobile.

Design and implement digital marketing campaigns across all major mediums.

Assist with the company's UX strategy, and lead on customer acquisition and retention strategies and tactics.

Manage digital marketing channels - blogs, YouTube channels, social media and email lifecycle marketing.

Monitor sales, forecasting trends to drive customer acquisition and retention revenue.

Subject matter expert for marketing CRM.

Monitor competitor activity and implement tactical campaigns and promotions.

Other Duties :

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.

Duties, responsibilities and activities may change at any time with or without notice.

Job Qualifications & Competencies

5+ years’ experience in a similar role is required.

Must have professional qualifications (e.g. Bachelor's or Master's degree) in a related subject (e.g. Marketing or Digital Marketing), with impeccable written English language skills

Must have recent extensive PPC experience.

Must have experience with customer retention (e.g. lifecycle emails, analytics, strategy).

Must have extensive CRM experience.

Excellent communication skills and the ability to develop strong working relationships at all levels, both internally and externally.

Excellent written and oral communication skills along with an ability to develop and build good working relationships with other teams and departments.

The ability to prioritise and lead projects from inception through to completion with a strong attention to detail.

Energetic and commercial approach to work and advice.

Creative problem solver.

Organisational skills and the ability to understand detailed information.

Passion and enthusiasm for technology.

Numeracy skills, with strong IT skills.

A proven track record of 'making a difference'.

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