Demand Generation Manager - Consumer/Diaspora Sales
Reliance Health
Lagos, Nigeria
7h ago

Reliance Health is a healthcare company using technology to make healthcare more affordable and accessible. Through an integrated approach that includes affordable health insurance, telemedicine and a combination of partner and proprietary healthcare facilities, Reliance Health offers innovative healthcare solutions that meet the needs of emerging markets.

We are also backed by some of the world’s most prominent investors including Partech, Y Combinator and Tencent.

The Role

This role is 100% remote, with globally competitive pay.

The role is tasked with identifying and presenting new revenue opportunities for the responsible product line. Responsible for short and long-term planning of campaigns and any activity that can drive revenue for the product line.

Needed is a proven experience across all disciplines of revenue marketing and the experience of how to optimize and drive revenue through the marketing funnel.

  • Develop and manage short- and long-term demand generation campaign plans to drive leads and the sales pipeline
  • Manage all aspects of campaign strategy execution including persona definition, data segmentation, customer journey mapping
  • Work closely with Sales in all global markets to align revenue and product goals to campaigns
  • Create a marketing / sales funnel as a joint initiative to promote collaboration and increase engagement internally
  • Work closely with Brand & Buzz and Digital team to plan a content and roadmap strategy that supports sales objectives and business goals for the quarter, year, etc.
  • Lead A / B testing strategies and execution across all channels
  • Monitor and optimize campaigns and programs
  • Know Reliance’s brand and the product line inside and out
  • Work with Field Marketing to promote and leverage centralized assets
  • Collaborate with a cross-functional team of professionals and other departments, and upper management to achieve strategic goals
  • Identify new trends and tactics to encourage business growth
  • Assure buy-in and budget support from senior leadership and stakeholders
  • Be a subject matter expert in Reliance Health’s product line
  • Measure and analyze campaign data for strengths, weaknesses, and shifts in the marketplace and adapt for improvement
  • Deliver performance reports to leadership, other markets, and departments
  • Requirements :

  • Minimum 4 years of experience working in a similar role and / or industry
  • Bachelor’s degree in marketing, business, or a related discipline preferred
  • Experience working in a high-tech environment
  • Excellent attention to detail and an intuitive eye for client needs beyond the obvious
  • Hands-on approach with integrated campaign development and execution
  • Significant experience in partnering with Sales to find effective and efficient ways to drive pipeline
  • Experience working with CRM tools is a big plus
  • Exceptional writing skills to develop creative and effective campaign messaging / positioning
  • Ability to collaborate with cross-functional team members at all levels
  • Ability to collect and interpret both qualitative and quantitative feedback
  • Creative problem-solving skills
  • Adaptable and willing to learn new techniques
  • Strong communication skills
  • What's on Offer?

  • Attractive Salary & Benefits
  • Opportunity to make a positive impact
  • Fantastic work culture
  • Report this job

    Thank you for reporting this job!

    Your feedback will help us improve the quality of our services.

    My Email
    By clicking on "Continue", I give neuvoo consent to process my data and to send me email alerts, as detailed in neuvoo's Privacy Policy . I may withdraw my consent or unsubscribe at any time.
    Application form