Reliance Health is a healthcare company using technology to make healthcare more affordable and accessible. Through an integrated approach that includes affordable health insurance, telemedicine and a combination of partner and proprietary healthcare facilities, Reliance Health offers innovative healthcare solutions that meet the needs of emerging markets.
We are also backed by some of the world’s most prominent investors including Partech, Y Combinator and Tencent.
This role is 100% remote, with globally competitive pay.
The role is tasked with identifying and presenting new revenue opportunities for the responsible product line. Responsible for short and long-term planning of campaigns and any activity that can drive revenue for the product line.
Needed is a proven experience across all disciplines of revenue marketing and the experience of how to optimize and drive revenue through the marketing funnel.
Develop and manage short- and long-term demand generation campaign plans to drive leads and the sales pipeline
Manage all aspects of campaign strategy execution including persona definition, data segmentation, customer journey mapping
Work closely with Sales in all global markets to align revenue and product goals to campaigns
Create a marketing / sales funnel as a joint initiative to promote collaboration and increase engagement internally
Work closely with Brand & Buzz and Digital team to plan a content and roadmap strategy that supports sales objectives and business goals for the quarter, year, etc.
Lead A / B testing strategies and execution across all channels
Monitor and optimize campaigns and programs
Know Reliance’s brand and the product line inside and out
Work with Field Marketing to promote and leverage centralized assets
Collaborate with a cross-functional team of professionals and other departments, and upper management to achieve strategic goals
Identify new trends and tactics to encourage business growth
Assure buy-in and budget support from senior leadership and stakeholders
Be a subject matter expert in Reliance Health’s product line
Measure and analyze campaign data for strengths, weaknesses, and shifts in the marketplace and adapt for improvement
Deliver performance reports to leadership, other markets, and departments
Minimum 4 years of experience working in a similar role and / or industry
Bachelor’s degree in marketing, business, or a related discipline preferred
Experience working in a high-tech environment
Excellent attention to detail and an intuitive eye for client needs beyond the obvious
Hands-on approach with integrated campaign development and execution
Significant experience in partnering with Sales to find effective and efficient ways to drive pipeline
Experience working with CRM tools is a big plus
Exceptional writing skills to develop creative and effective campaign messaging / positioning
Ability to collaborate with cross-functional team members at all levels
Ability to collect and interpret both qualitative and quantitative feedback
Creative problem-solving skills
Adaptable and willing to learn new techniques
Strong communication skills
What's on Offer?
Attractive Salary & Benefits
Opportunity to make a positive impact
Fantastic work culture