POSITION SUMMARY :
The Marketing Campaign Manager builds and administers cross-media communication campaigns using print and digital assets created by Marketing Communications to support ITA Group’s corporate marketing strategies.
Campaigns will include some or all of the following : email, digital ads, content syndication, organic and paid search, blogs and print / dimensional mailings.
HIRING REQUIREMENTS :
Bachelor’s degree in Marketing, Advertising, Communications or equivalent work experience.
Three to five years of digital marketing experience in an internal marketing department, advertising agency or similar environment.
Excellent verbal and written communication skills.
Experience with email marketing, lead nurturing, marketing automation, SEO / SEM, digital advertising and social media marketing.
Experience in using marketing automation software to implement digital campaigns.
Exceptional project and process management experience specifically managing multiple complex digital marketing campaigns at once.
In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, social network advertising (Facebook, Twitter, LinkedIn, and more), and content distribution and placement networks.
Ability to listen, understand and respond to external and internal customers’ needs in a timely manner; customer service experience in a service-related industry preferred.
Ability to work the time necessary to complete projects and / or meet deadlines.