Marketing Campaign Manager
ITA Group
ITA Corporate Headquarters, West Des Moines, IA, US
1d ago

POSITION SUMMARY :

The Marketing Campaign Manager builds and administers cross-media communication campaigns using print and digital assets created by Marketing Communications to support ITA Group’s corporate marketing strategies.

Campaigns will include some or all of the following : email, digital ads, content syndication, organic and paid search, blogs and print / dimensional mailings.

HIRING REQUIREMENTS :

  • Bachelor’s degree in Marketing, Advertising, Communications or equivalent work experience.
  • Three to five years of digital marketing experience in an internal marketing department, advertising agency or similar environment.
  • Excellent verbal and written communication skills.
  • Experience with email marketing, lead nurturing, marketing automation, SEO / SEM, digital advertising and social media marketing.
  • Experience in using marketing automation software to implement digital campaigns.
  • Exceptional project and process management experience specifically managing multiple complex digital marketing campaigns at once.
  • In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, social network advertising (Facebook, Twitter, LinkedIn, and more), and content distribution and placement networks.
  • Ability to listen, understand and respond to external and internal customers’ needs in a timely manner; customer service experience in a service-related industry preferred.
  • Ability to work the time necessary to complete projects and / or meet deadlines.
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