Direct Retail Channel Officer
Leadway Assurance Company Limited
Lagos, NG
5d ago
source : Ngcareers Ltd

Job Details

Leadway Assurance Company Limited was founded in 1970. Sir (Dr.) Hassan O. Odukale, (KJW, D.Sc., FCIIN).It has a chequered history of being a company with close attention to relationships, having started operations as a direct motor insurance company.

Soon the relationship developed to a stage where it has established a deep relationship with the brokers’ network in Nigeria, enjoying 80% of its current business from this source.

We are recruiting to fill the position below :

Regular Job ID : 19148271

Direct Retail Channel Officer

Job Category : General Business

Reports to : Head Commercial Retail

  • This Role is responsible for researching, creating and growing the direct retail channels to increase our market share in the Retail space both online and offline
  • The role is tasked with identifying new trends, develop strategic partnerships with FIN-TECHs and INSURE-TECH and understand buying behavior of Retail customers to enable us position our products be relevant and accessible across online and offline touch points.
  • New Trends and Buying Behaviors of Retail clients :

  • To understand consumer behavior, media preferences, and apply industry innovations to achieve business objectives.
  • Recommend and design Retail GI client’s digital experience platforms / process that’s seamless and meets their unique needs.
  • Identify E-commerce and digital communities that have product need and buying power.
  • Determining how and where clients shop and create top of mind awareness for GI products.
  • Understanding and interpreting consumer data as a key to creating more engaging and effective digital campaigns.
  • Use trends to create online activity for General insurance products
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Technology Driven Sales for General Insurance :

  • Design digital business framework to aid current product analysis and develop new retail products.
  • Design and Implement top innovative strategies that will drive General Insurance Retail sales from Brick and Mortar to Online sales.
  • Provide a one-year framework.

  • Develop relevant and appropriate discounts packages and online loyalty scheme to enhance repeat buy for our General Insurance products
  • Identify and Develop Strategic partnerships with FINTECH :

  • Research and engage all new available Fin-techs and insur-techs.
  • Design criteria metrics for all partnerships.
  • Enter into strategic partnerships with the top 10 fin-techs in the industry.
  • Review viability and impact on business.
  • Optimize all aggregator’s networks to ensure they are producing effectively.
  • Premium Target : N50,000,000 (Direct Sales Only)
  • Policy Count : 500
  • Loss Ratio : 30% highest
  • Job Requirements

    Min Required Experience :

    Min Qualification :

    Bachelor's Degree / HND

    Desired Courses : Not Specified

    Other Requirements :

    Educational Qualifications & Functional / Technical Skills :

  • BS / MS Degree in Marketing or a related Business Management field for 3-5 years.
  • Proven working experience in marketing across ATL / BTL, Digital, Activations and other marketing elements.
  • Knowledge in digital advertising across Social media, Google network, Media strategy and management.
  • Creative thinking and interpretation, understanding of A / B testing
  • Solid knowledge of digital reporting and management analytics tools
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in Marketing.
  • Attitude and Behavioral Traits :

  • Bold, ready to become a change agent
  • Creative, forward thinker
  • Time Management Skills
  • Good analytical and problem solving skills
  • Strong People skills- Building Collaborative Relationships, Highly Strong oral and written interpersonal skills
  • High Level of professionalism
  • Advanced Trouble shooting and multitasking skills
  • Good Presentation skills
  • Ability to deal with requests ambiguity.
  • Apply
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