Head of Consumer Insight Nigeria & Ghana
The Almond Connection
lagos, NG
3d ago
source : Mrjobsnaija

The Almond Connection's job vacancy, Career and Recruitment

Job title : Head of Consumer Insight Nigeria & Ghana jobs in Lagos Job Location : Lagos Deadline : September 22, 2022

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    Do you want to be part of

  • A fast growing & super dynamic multinational, where you can still learn a lot, but where there is also room for personal contribution and creativity.
  • a human FMCG company where people & consumer are still at the centre of decisions.
  • an informal company where joy, authenticity, proximity & ownership are key values.
  • a company whose iconic brands for sure are in your cup board
  • If you can tick all, we have an open position in a fast growing multinational FMCG company that might fit you

    What will be your role?

    In this role you will lead local insights & strategy projects for Nigeria & Ghana that will help our client to take the right decision on how and where to win with their brands.

    What will be your Core Responsibilities?

  • Provide local category & brand performance measurement, competitor reviews
  • Manage local research projects, both qualitative & quantitative, undertaking secondary data analysis when relevant.
  • Provide superior consumer & shopper insights to guide brand I category I channel strategies.
  • Detect clear white spaces to fuel the innovation funnel & communication strategy.
  • Master New Product Development research (ideas, concept, product, pack, pricing )
  • Build cross regional consumer understanding & monitor from close Nigeria & Ghana.
  • Master Nielsen, Kantar, IPSOS data.
  • Complete the key CI pool of suppliers for Nigeria.
  • Build a unique data base & optimize current sources of market dynamics.
  • Lead insight activation & brand strategy workshops.
  • Determine & implement the annual research programme.
  • Establish & manage CI budget.
  • Ensure that market / consumer knowledge is shared, understood, and acted upon.
  • Share best practice techniques and learnings within the broader CI Community.
  • What will you bring along?

  • Proven record of designing and leading qualitative & quantitative research projects (Mandatory).
  • Ability to connect the data dots cross qualitative I quantitative sources & visualise insights.
  • Excellent communication skills to present in a clear, simple & visual way complex topics.
  • Strong skills to influence & facilitate internal decision making
  • Ability to manage multiple projects in a fast-paced environment and prioritise workload.
  • Master Nielsen & Kantar tools (Mandatory); Power BI is a plus.
  • Minimum of 7+ years of consumer insight experience in a leading FMCG company
  • An international studying, working, or living experience
  • Are you somebody that

  • Loves to think Breakthrough
  • Has a get-it-done mindset
  • Goes for the extra mile
  • Is Solution Minded
  • Has a passion for data
  • Gets intrigued by human behaviour
  • You will certainly feel home in the company if you

  • Are Dynamic
  • Have a Positive mindset
  • Are Integer
  • Have an Open mind
  • Are Down to earth
  • Are Practical
  • Media / Advertising / Branding jobs in Nigeria *Media / Advertising / Branding jobs in Lagos *Head of Consumer Insight Nigeria & Ghana in Lagos
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