Head of Marketing Operations
Lagos, Nigeria
3d ago

The Offer

  • Opportunity to make a positive impact
  • Attractive Salary & Benefits
  • Strong opportunities to progress your career
  • The Job

    Role & Responsibilities :

    The Head of Marketing Ops will be a key member of the Marketing, Branding & Communications team, responsible for departmental planning, strategies, technology, processes, and data that will help Reliance achieve projected growth objectives.

  • You will report to the VP of MBC. This major strategic role requires an individual with strong leadership skills who can work cross-functionally and determine how to effectively align people, processes, and technology at a global level.
  • Lead a team of professionals to successfully develop departmental alignment and efficiency across all markets
  • Develop and manage departmental planning, management of strategic initiatives, and investment planning
  • Standardized global marketing operational processes resulting in consistency and higher quality across all markets
  • Own continuously improvement of the way we develop holistic, end-to-end marketing strategies and plans
  • Track and report on the entire marketing funnel including volume, velocity, conversion stage-to-stage, and average value;
  • make sure funnel measures can be analyzed by key dimensions such as industry, geo, and persona

  • Develop performance dashboards and support with robust reporting of insights on global marketing performance to ensure cross-functional alignment on the best possible data-driven marketing strategy (e.
  • g., paid, organic, field events, nurturing programs, etc.)

  • Own the marketing operations roadmap, ensuring marketing technology is evaluated, selected, implemented, and customized to meet the needs of the marketing department
  • Implement and optimize lead scoring (behavioral, firmographic, and predictive models) and lead routing methodologies in partnership with Sales in all global markets to ensure the highest quality leads are passed
  • Drive alignment between marketing and sales on joint metrics and ensure operational support for the sales development team
  • Negotiate contracts with vendors.
  • Key competencies :

  • Minimum 7 years of experience in operational marketing
  • Experience managing and developing teams to deliver efficiency and processes at scale
  • Demonstrated experience designing and managing an innovative marketing technology stack
  • Ability to establish global process change and technology rollouts / adoption with implored input from field marketing
  • Strong project management capabilities with history designing and implementing large strategic initiatives
  • Track record of improving performance through shared expertise on technology, process, and customer engagement
  • Deep interest in strategic storytelling and being able to make compelling arguments to executive leadership
  • Skilled in measurement, reporting, and analysis of performance data that leads to repeatable success
  • In-depth experience working with various marketing tools and CRM is a must
  • Experience managing data governance, maintenance, quality, and integrity
  • The ability to think strategically, analytically, and creatively to break down problems and find effective solutions
  • Strong work ethic, sense of ownership, and emphatic management style
  • Excellent attention to detail and an intuitive eye for building best-in-class efficiency and processes
  • Strong communication skills ability to collaborate with cross-functional team members at all levels
  • A bachelor’s degree in marketing, project management, or a related field
  • The Employer

    We are hiring for a healthcare company using technology to make healthcare more affordable and accessible. Through an integrated approach that includes affordable health insurance, telemedicine and a combination of partner and proprietary healthcare facilities, it offers innovative healthcare solutions that meet the needs of emerging markets.

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