In this role, you will be responsible for creating content for strategic marketing growth campaigns across all of the company’s products and services.
The ideal candidate would understand the extensive elements of marketing and be familiar with analyzing market research and customers' behaviour.
Execution & Deliverables
Establish and deliver lead generation, conversions, and sales goals on a weekly and monthly basis
Serve as the lead content creator for promotion and publicity of products and services
Create always-on campaigns to consistently market and build FSDH NewCo amongst the target audience
Data & Analytics
Utilize data and analytics to drive decision making and advise marketing decisions
Develop a deep understanding of our audience and how best to communicate with them
Prepare accurate reports on our marketing campaign’s overall performance
Drive website traffic and acquire leads
Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.
Manage marketing and public relations strategies including media partnerships, influencers, and advertising
Maintain a quarterly marketing calendar with a structured plan of marketing campaigns
The ideal candidates will have an interest in building, growing, and scaling digital products. This is a new company, so we need someone who is creative and passionate about creating cutting edge content that leads towards real business impact.
If this role is for you, you'll be excited to work in a fast-paced environment and committed to working until the job is done.
Specific requirements include :
Intellectual curiosity and an interest in learning new skills
Excellent English writing skills and the ability to adapt and change your style of writing
Experience in building and growing communities across markets using a variety of content, marketing, and partnership strategies
Knowledge of digital marketing strategies
Social media savvy and being up to date on current trends
Able to deliver on metrics-driven results and an understanding of analytics
Graphic design and video editing skills are a major plus
Hours of work :
40 hours per week, the usual working hours are from 9 : 00 am - 5 : 00 pm WAT. There will be a requirement from time to time to start work earlier or finish later as the role dictates.