At the heart of Nomba, we provide access to everyday tools that simplify payments to drive business growth. This has fuelled us to provide innovative solutions to reach our customers and position our brand as a market leader in payment solutions.
The Brand Manager for Merchant Acquiring will be responsible for shaping the company’s outward image and acquiring merchants.
Launched in 2017 as "Kudi.ai", a chatbot that responds to financial requests on social apps, Nomba spent its first five years empowering independent businesses to act as neighborhood banks offering basic financial services such as cash withdrawal, transfer and bill payments to all Nigerians, especially those in underserved communities.
We currently process more than $500m in payments monthly.
Today, with over 250 employees and more than 150,000 businesses on our platform, our vision is to enable economic prosperity by supercharging businesses to run efficiently and meet their goals.
We are creating a distinct gateway into the digital economy for businesses of all sizes by providing them with access to everyday tools that simplify payments and drive their growth.
To learn more about Nomba, visit our website on www.nomba.com or follow us on Twitter nomba , on Instagram nomba hq and on LinkedIn nombahq .
About You :
A BA / BSC degree from a leading academic institution other advanced degrees is a plus.
4 - 6 years proven work experience as a brand manager in a Fintech or FMCG Industry
Project management experience, with a solid understanding of project management principles and techniques
Strategic thinker able to identify long-term opportunities and trends
Proven ability to develop brand and marketing strategies and communicate recommendations to executives
Experience in identifying target audiences and devising effective campaigns
Experience in brand management, brand marketing, or marketing strategy
About the Position
Translate brand elements into plans and go-to-market strategies
Drive all Merchant acquisition campaigns
Create a merchant acquisition strategy for the merchant acquisition business across all geographical regions in Nigeria
Partner with related business functions like the sales, product, support and business teams to gather business requirements to drive marketing initiatives
Lead creative development to motivate the target audience to take action
Measure and report performance of all marketing campaigns, and assess ROI and KPIs
Analyze competition and consumer insights
Own the development and messaging of the brand narrative
Define and manage the brand communication strategy using a variety of media
Identify research needs, execute research studies and projects, and analyze research in order to identify opportunities
Organize and coordinate Merchant acquisition events and activations across all states
Devise innovative growth strategies to position nomba as a market leader