OneHealth is an online Pharmacy and healthcare Platform providing access to medicines and healthcare solutions. What we are building is a trust infrastructure where vetted healthcare providers are onboarded and the right solutions are recommended to our patients leveraging data and technology.
You will be responsible for :
Leading digital strategy and innovation through the development and implementation of comprehensive digital marketing programs in line with business priorities.
Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey.
Reviewing and optimising the design and content of all online assets including the company website and social media pages.
Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
Using A / B testing to optimise digital marketing performance.
Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
Planning and executing CRM, marketing automation and lifecycle marketing initiatives.
Using customer insights to construct effective CRM campaigns.
Measuring, monitoring and analysing effectiveness of email marketing activities against goals (ROI & KPIs).
Planning and executing viral marketing campaigns across a range of social media platforms.
Defining and developing a community management strategy.
Organising various community building initiatives to cultivate and grow participation in community forums.
Monitoring and optimising community engagement levels.
Driving business growth by developing innovative ideas and campaigns.
Testing and optimising marketing tactics that boost conversion rates and accelerate customer acquisition.
Managing a team of 1-5 people.
You have at least 2 years experience ideally in Community Management, Digital Marketing or Ecommerce within a Start-up.
Experience within Social Media / Viral Marketing, Growth Hacking, CRM / Loyalty Marketing, Community Management, would be a strong advantage.
You have good knowledge of Web Analytics Tools (eg. Google Analytics).
You enjoy finding creative solutions to problems
You are highly goal driven and work well in fast paced environments
You possess strong analytical skills and are comfortable dealing with numerical data
What's on Offer?
Join a market leader within Health-Tech
Fantastic work culture
Work alongside & learn from best in class talent