Marketing Manager
Edge Recruiter Nigeria Ltd.
Lagos, NG
6d ago

Job Description

Our client is an end-end digital platform reputable in connecting brands and individuals to bloggers, news websites, publishers and social influencers (micro-bloggers).

They seek to attract an experienced Marketing Manager

Responsibilities

  • Work closely with stakeholders to develop the strategy, implement, and optimize comprehensive marketing initiatives and programs that create demand for the organization products and solutions.
  • Manage the go-to-market strategy for new products.
  • Identify key market opportunities and coordinate with cross-functional teams to help shape business solutions for our customers, acting as the ongoing link between Marketing, Sales, Customer Success and Product.
  • Define the appropriate mix of campaign elements (including account-based marketing, search, social, direct mail, email, webinars, content syndication, direct response online, etc) and calls to action to deliver pipeline goals.
  • Work closely with Customer Success, Product, and other marketing functions to identify and develop new offers, content and sales tools (print, web, multimedia, etc.
  • to support integrated demand campaigns.

  • Collaborate with sales, inside sales, field marketing and other customer-facing teams for execution of integrated marketing campaigns worldwide.
  • Work closely with product marketing to provide the tools and enablement for the sales teams to follow up.

  • Consistently iterate and improve marketing programs through measurement and optimization
  • Run campaign budgets, timelines, resources, processes and technologies
  • Track and report on strategic, operational and tactical metrics using data to lead resource allocation, outcomes and success.
  • Consistently iterate and improve marketing programs through measurement and optimization

  • Manage internal resources (Campaign / Marketing Ops Manager) and collaborate with SEO / SEM / and content resources
  • Develop and execute targeted communications to customers designed to drive product and feature usage
  • Generate upsell and cross-sell opportunities from our existing base
  • Share public-facing content including blog articles, case studies and ebooks to existing customers
  • Be responsible for coordinating a programme of webinars to customers and prospects, including all related communications.
  • Requirements

  • Degree in Marketing, Business, Management or related fields
  • A minimum of 5 years experience managing demand generation and customer engagement programs for technology companies.
  • Track record of successful results and creativity with program execution.
  • Familiarity with marketing technologies
  • Strong knowledge of demand generation channels and vendors for best-performing outcomes.
  • Exemplary written and verbal communication skills, including presentations
  • A high level of technical literacy
  • Self-motivated and disciplined
  • Familiarity with Agile development practices
  • Our client is an equal opportunities employer. Only qualified candidates will be contacted.

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