Customer Relations Officer - Africa Strategy Advisers
Africa Strategy Advisers
2d ago
source : BetaJob

Job Description

  • As a CRM officer, you will be at the very heart of the company's strategies. You will collaborate with the performance team in order to achieve the company's objectives & goals.
  • You will be joining a friendly team that is motivated in making data-driven decisions with the goal of growing demand and expanding revenue streams.
  • Duties

  • Tracking campaigns' performances.
  • Reporting.
  • Planning and delivering CRM strategies for the company to ensure customer retention and loyalty.
  • Ensuring that the platform works perfectly across all departments and that it captures all required information at key points in the customer's life cycle.
  • Customer Journey Mapping (CJM) work. These will include customer profiling and analysis.
  • Overseeing direct communications with customers through the CRM.
  • Monitoring and maximizing customer lifetime value strategies to ensure maximum profitability.
  • Qualifications

  • Bachelor's Degree qualification
  • 1-3 years of experience in a similar role (gambling or e-commerce experience offers a significant advantage). Knowledge of CRM best practices.
  • Excellent knowledge of various aspects of digital marketing; Paid Search, PPC, Display, Email, Mobile and so on.
  • Certification in CRM & Digital Marketing is a plus.
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