Chief Sales&Operations Officer
Lagos, LA, Nigeria
4d ago

About the company

Babban Gona Agricultural Franchise is a financially sustainable, high impact and highly scalable social enterprise, which is part-owned by the farmers it serves.

Babban Gona is an innovative model designed to serve the bottom of the pyramid and transform agriculture into a job-creation engine.

Through this agricultural franchise, Babban Gona offers a suite of services to smallholder farmers, helping them to overcome the challenges of fragmentation and low economies of scale.

These services include :

Financial Credit : BG raises cost-effective debt to finance its members.

Agricultural Inputs : provides the appropriate balance of quality agricultural inputs at highly competitive prices.

Training and Development : Members are trained on good agronomy practices with a focus on minimizing negative environmental impact.

Harvest Storage and Marketing Services : access to optimal storage practices, markets, and increased profits. BG has helped smallholder farmers increase their productivity by 2x the national average and profitability by 2.

5x to 3x the national average.

This social enterprise had grown to become Nigeria's single largest maize producing entity. Over the past 8 years of its operations, BG has scaled to serve a cumulative of over 65,000 smallholders across 5 Northern states in Nigeria : Katsina, Kano, Kaduna, Bauchi, and Plateau states.

About The Role

Babban Gona is Looking to hire a Chief Sales & Operations Officer to lead and consolidate their growth operations across different clusters of the business and manage operational resources to drive revenue.

You are expected to lead our core operations teams of Corporate Sales, Community Sales, Farmer Out-Grower Network Operations, Logistics / Supply & Distribution Operations.

S / he will own the strategic plan for increasing our top-line revenue while efficiently managing operational resources.

What do you need to do to be considered Successful?

You will be pivotal to driving the responsibility for Babban Gona’s sales strategy, managing budgets, and lead execution of a strategic roadmap to significantly grow the core business metrics.

You will also be responsible for the following :


  • As a member of the senior management team, make key contributions to the formulation of the company’s short and long-term sales and marketing strategies to drive business growth
  • Responsible for planning, implementation, managing all the sales activities of BG including setting revenue and activity targets for team members, existing customer / farmer member retention, new customer / farmer member acquisition, and product pricing.
  • Report sales performance against budget and any variances.
  • Manage and optimize the product portfolio to target different customer segments.
  • Operations

  • Identify, design, and implement customer-centric process improvements within the business
  • Lead efforts in recruiting, managing, and retaining our small-holder farmers.
  • Ensure critical inputs (seeds, fertilizers, etc) are distributed to our farmer members on-time, conveniently, and cost-effectively.
  • Deeply understand customer needs and adjust the service delivery model to efficiently serve our farmer members.
  • Pilot, measure, and iterate on new acquisition and expansion models to allow the business to reach its ambitious scale targets of 1 million farmers by 2025.
  • Optimize our logistics, warehousing, and storage and distribution models to reduce transportation costs, handling costs, and minimize inventory loss.
  • Leverage technology and introduce new and innovative solutions to improve our business operations across the life cycle.
  • Leadership and Team Development

  • Ensure, on an ongoing basis, that current and planned sales and operations strategies are aligned with company business objectives.
  • Work with the team to closely track targets, achieve key milestones, and be dynamically adjust strategy to changing market realities and constraints.
  • Hire, develop, evaluate, and retain a strong team of sales and operations professionals.
  • Foster and reward a strong performance-driven culture of owning and exceeding targets.
  • Ensure that the sales organization operates with integrity and to the highest ethical standards.
  • Develop and maintain a plan that provides for succession and continuity in the most critical Sales and Operations positions.
  • Partner with business unit leaders and other functional heads to create and execute robust business plans that significantly expand the business to reach our goal of 1 million farmers.
  • Define data-driven action strategies to consistently optimize BG’s commercial performance.
  • How Important are you to the bottom line?

    As a member of the senior leadership team, You will also be responsible for implementing and tracking effective KPIs for our large operations team.

    You will partner with senior-level personnel within the team to drive innovation and the continuous improvement of people and processes within the organization.

    The Biggest Problem Solving duties On the Job

    You’d be the engine room at Babban Gona, devising and iterating on strategies to drive revenue growth, farmer acquisition, and retention, and also operational excellence.

    What you need to have done in your career

  • Bachelor’s degree from a reputable university in Marketing, Business Administration, Business Management, or any related field.
  • 10+ years of progressively responsible sales and operations management experience in a fast-growing organization preferably in an emerging market and / or agribusiness.
  • An advanced degree or MBA is highly desirable.
  • Proven and successful ability to lead a large team towards growth in increased sales volumes, revenue generation, and operational improvements.
  • Experience with and thrives in a fast-paced, start-up environment with dynamic business priorities.
  • Data-driven decision-making and analytical mindset with excellent problem-solving skills and strong business acumen.
  • Ability to navigate a diverse range of stakeholders including senior executive teams, corporate boards, young professionals as well as bottom of the pyramid customers.
  • Exceptional people leadership and communication skills (both oral and written) with an ability to articulate ideas in a persuasive manner.
  • An entrepreneurial mindset coupled with an ability to inspire confidence and create trust while working under pressure.
  • Passionate, self-driven individual who achieves results through teamwork and collaborative approaches.
  • What You Stand To Gain

  • An opportunity to contribute to ensuring food security across the country.
  • Competitive Remuneration And Benefits.
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