Growth Lead Lending
Lagos, Nigeria, Nigeria
5d ago

Our Client is using technology to make access to housing easier for all. They have the potential to disrupt how renters interact with landlords and pay for rent.

Their current product is built to help solve the bulk rent payment problem. They enable renters to pay their rent in convenient installments.

About The Role

Our client is looking to hire a talented Growth lead who possesses infinite curiosity. You and #x27;ll partner with our products and design teams to build our brand and #x27;s voice.

What do you need to be considered successful?

You will be responsible for defining an integrated marketing plan across all end-customer segments and channels that will help them build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

You will also be responsible for :

  • Develop and execute their multi-channel performance marketing strategy.
  • Plan, define and execute growth generation funnel.
  • Manage daily operations of paid display and programmatic campaigns, paid social media, email marketing, SEO and SEM.
  • Provide hands-on optimization of ad campaigns across all marketing channels towards the company‚Äôs performance KPI, with an emphasis on LTV, customer retention, repeat deposits and trades metrics.
  • Analyse campaign performance data and constantly optimize to generate growth.
  • Partner with Product teams to build experimentation plans to achieve growth goals.
  • Work with internal design, content, and product teams to execute experiments efficiently.
  • Collaborate closely with Product, Comms and Design teams to transform ideas into compelling and personalized messages, product experiences, build coordinated campaigns to maximize the output of all efforts.
  • Generate hypotheses driven by data to improving marketing performance, design and execute A / B tests.
  • How Important Are you to the bottom-line

    Your ability to strategize and coordinate marketing activities to drive tangible results will be tested on this role. You are crucial to how frequent and impressionable / relatable their brand and messaging is to stakeholders, target audience and the general public.

    Biggest Problem-Solving duties on The Job

    You will review existing growth efforts and position and optimize to grow the customer base. You will utilize your hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.

    What you need to have done in your career?

  • At least 5 years experience in campaign management / ad ops role utilizing ad tech platforms and web analytics tools, including Google AdWords, Facebook advertising, LinkedIn, Twitter and Google Analytics.
  • An analytical mindset and methodical approach extensive Excel skills and an ability to make recommendations based on statistics.
  • Acute attention to accuracy and detail.
  • Excellent organizational skills, often working to tight deadlines.
  • Strong tech and computer skills including advanced knowledge of MS Excel, MS, PowerPoint and CRM systems.
  • Knowledge of marketing tools such as intercom,
  • Creativity and an eye for design.
  • Willing to wear multiple hats and roll up your sleeves to get the job done.
  • What do you stand to gain? and #x27;
  • Medical Insurance (HMO)
  • Annual company retreat
  • Employee Equity Scheme
  • Salary advance
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