Our client in the Media & Public Relation industry seek the services of a Brand & Marketing Executive.
A The Brand & Marketing Executive monitors market trends and oversees advertising and marketing activities to ensure the right message is delivered for clients.
The Brand & Marketing Executive works closely with many teams, including product developers, researchers, marketing personnel and creative agencies to make sure the organisation and clients’ brand values and image are tailored to.
The Brand & Marketing Executive’s responsibilities are to;
Analyse how the company brand and client brands are positioned in the market and crystallise targeted consumers insights
Take brand ownership and provide the goals and strategies to match up
M anage and coordinate all marketing, advertising and promotional staff and activities
Translate marketing & brand strategies into marketing plans, brand positioning and go-to-market strategies
Manage day-to-day logistics of the marketing & brand programs; timeline management, budget, and program analysis.
Contribute to planning and implementing promotional campaigns.
Write brand specifications and creative briefs
Monitor, review and report on all marketing activity and results
Develop effective brand or product positioning in their respective markets
Lead creative development and create motivating stimulus to get targeted population to take action
Measure and report performance of all marketing campaigns, and assess against the company goals (ROI and KPIs)
Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
Work with PR and advertising teams to ensure consistency with product line strategy
Align the client branding options around the brand’s direction, choices and tactics
Experience in identifying target audiences and devising campaigns that engage, inform and motivate
Proven ability to develop brand and marketing strategies and effectively communicate recommendations to management
Have intimate understanding of traditional and emerging marketing channels
Able to think creatively and innovatively
Have budget-management skills and proficiency
Advanced communication and interpersonal skills
Have excellent analytical skills to forecast and identify trends and challenges
Familiar with the latest trends, technologies and methodologies in graphic design, web design, marketing materials and media production.
BA / BSc / Master’s degree in marketing or a related field