Brand & Marketing Executive
RS Hunter Limited
Lagos, LA, ng
4d ago

Our Client

Our client in the Media & Public Relation industry seek the services of a Brand & Marketing Executive.

Job Descriptions

A The Brand & Marketing Executive monitors market trends and oversees advertising and marketing activities to ensure the right message is delivered for clients.

The Brand & Marketing Executive works closely with many teams, including product developers, researchers, marketing personnel and creative agencies to make sure the organisation and clients’ brand values and image are tailored to.

  • The Brand & Marketing Executive’s responsibilities are to;
  • Analyse how the company brand and client brands are positioned in the market and crystallise targeted consumers insights
  • Take brand ownership and provide the goals and strategies to match up
  • M anage and coordinate all marketing, advertising and promotional staff and activities
  • Translate marketing & brand strategies into marketing plans, brand positioning and go-to-market strategies
  • Manage day-to-day logistics of the marketing & brand programs; timeline management, budget, and program analysis.
  • Contribute to planning and implementing promotional campaigns.
  • Write brand specifications and creative briefs
  • Monitor, review and report on all marketing activity and results
  • Develop effective brand or product positioning in their respective markets
  • Lead creative development and create motivating stimulus to get targeted population to take action
  • Measure and report performance of all marketing campaigns, and assess against the company goals (ROI and KPIs)
  • Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
  • Work with PR and advertising teams to ensure consistency with product line strategy
  • Align the client branding options around the brand’s direction, choices and tactics
  • Requirements

  • Experience in identifying target audiences and devising campaigns that engage, inform and motivate
  • Proven ability to develop brand and marketing strategies and effectively communicate recommendations to management
  • Have intimate understanding of traditional and emerging marketing channels
  • Able to think creatively and innovatively
  • Have budget-management skills and proficiency
  • Advanced communication and interpersonal skills
  • Have excellent analytical skills to forecast and identify trends and challenges
  • Familiar with the latest trends, technologies and methodologies in graphic design, web design, marketing materials and media production.
  • BA / BSc / Master’s degree in marketing or a related field
  • Apply
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