Address : Samuel Asabia House, 35 Marina P.O. Box 5216, Lagos.
About First Bank’s Job offer
Job title : Web Developer
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Ref No : 2000003G
Organization : MD / CE Directorate
Job Type : Full-time
Grade Range From : Senior Banking Officer Grade Range To : Deputy Manager
Responsible for maintaining websites. Build and manages webpages, landing pages and microsite. Ensure sites are functioning properly and are available to users.
Tests speed of access and improves upon loading speed.
Responsible for managing all SEO activities such as link building and keyword strategy to increase rankings of website / webpages on all major search networks.
Manage execution of paid search campaigns
Duties & Responsibilities
Develop webpages, landing pages, microsite etc. for digital marketing campaigns in line with defined brand guidelines
Perform routine troubleshooting of the website and resolve identified issues
Conduct routine test on website content to ensure clear display and fast page loading times.
Work with the Mobile / App / SEO team to ensure that are adaptable and best practices are implemented on developed webpages, microsites etc.
Advise and implement necessary website security standards.
Develop reports for relevant stakeholders describing usage rates and engagement levels
Resolve reported content issues
Resolve all issues identified from Crawling Information tool and fix all broken links
Upload and remove digital content on website as required
Maintain and manage webmaster software
Identify and recommend improvement opportunities for FirstBank’s website
Regular site audits and vulnerability checks
Ensure relevant tools for optimizing sites are deployed are used, also ensure search engines show bank owned sites for selected queries.
Manage internal and external link details to ensure a good amount of links are pointing to bank owned sites (backlinks) for listing on top of the search results.
Work with agencies to execute and optimize paid search campaigns
Support in campaign planning
Perform A / B test for landing pages, messaging and multiple user experiences
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
Graduate degree in Marketing, Social Sciences and / or Information Technology or related discipline
Digital Marketing certification will be an added advantage
Professional certifications in related field
3-5 years’ experience in marketing communications with at least 3 years’ experience in digital marketing, brand advertising and / or consumer goods marketing.
Experience in financial services, product management and investment banking / asset management will be an added advantage
Certification in related field is an added advantage such as Certified Internet Webmaster (CIW), Java Script Specialist
Work experience in a Digital Lab, FCMG, Telecommunication, IT industry will be an added advantage
Advertising Practitioners Council of Nigeria (APCON)
National Institute of Marketing Nigeria (NIMN)
Nigerian Institute of Management (NIM)
Chartered Institute of Marketing (CIM)
Nigerian Institute of Public Relations (NIPR)
Certified Internet Webmaster (CIW)
Java Script Specialist
Cascading Style Sheet (CSS)
Hypertext Markup Language (HTML)
Any or more of these will be an added advantage