Digital Strategist
Hazon Holdings
Lagos, Nigeria
23h ago

Role

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  • A digital strategist must have a robust generalist’s understanding of traditional and digital marketing and knowledge of how businesses work.
  • You need to have a solid foundation in digital marketing as a whole, with the understanding that everything we do must influence or impact consumer behaviour enough to drive tangible results that meet our client’s business objectives.
  • You will be the day-to-day custodian of assigned brands.
  • To this end, you are required to develop and maintain an intimate knowledge of the clients’ business and ensure that all client requirements are executed in a timely and accurate manner.
  • The role involves a high level of understanding and involvement in content planning and management.
  • To this end, you will be required to think of social media both strategically and executional.
  • You may also be required to coordinate training sessions for assigned clients based on an identified knowledge gap.
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  • Perform monthly detailed research into our clients, their brands, their category, and competitors across multiple markets.
  • De-construct competitive best practices in digital marketing and create benchmarks monthly.
  • Conduct web asset audits to map a brand’s web presence and assess the effectiveness of each asset biannually.
  • Work closely with the various specialists involved with the implementation and management of our digital strategies.
  • Identify opportunities for clients to use digital technology to enhance their overall marketing mix : product, price, place, or promotion.
  • Social brand planning
  • Community Management and development of social calendars as required.
  • Expand the impact / role of content in the client’s marketing mix as appropriate
  • Ensure all communication is in line with brand guidelines and audience understanding
  • With the use of media research tools, develop and execute sound, well thought out media plans based on client marketing direction
  • Ensure defined campaign objectives are met in accordance with client briefs and campaign budgets
  • Develop media plans providing strategic thinking behind ad placement, rates and response projections of the campaign
  • Negotiate and buy media as per the media plan
  • Work with third party ad serving tools to traffic the campaign for launch
  • Manage the launch of campaigns delivering launch report to clients
  • Manage administrative duties including preparing and collecting insertion orders for every media buy
  • Monitor live campaigns to identify any issues and optimization steps
  • Complete post campaign case study analysis
  • Compile all key delivery information to ensure proper reconciliation of delivered activity and booked activity for invoicing purposes
  • Maintain historical database of campaign results
  • Explore media alternatives and be creative in recommending media solutions.
  • Be accurate to instill / maintain client confidence
  • Must be at all times alert to new media and new methods of using existing media and innovative solutions to deliver objectives
  • Qualifications

  • B.Sc / HND in Marketing, Advertising or relevant field
  • Proven 3-5 years’ work experience as a Digital marketing strategist or Digital Curator Manager
  • Demonstrable experience with SEO / SEM, Top-notch graphics and Content Creation
  • Experience implementing and optimizing Google Adwords campaigns
  • Solid knowledge of web analytics tools like Google Analytics
  • Hands on experience with online marketing tools and practices
  • Familiarity with web design and HTML
  • Excellent verbal and written communication skills.
  • Blog management.
  • Content creation and public relations management
  • Website development / administration
  • Strong analytical and project management skills
  • Ability to work unpredictable hours, including some evenings and weekends
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