Ourclient, a global leader in the educational sector with a large network oftrainers who is certified by international curriculum providersto deliver award-
winning skills developmentsolutions. They serve businesses, schools, and communities in Dubai, SouthAfrica, Kenya, Nigeria, Malaysia, India, Morocco and Argentina. They arein need of a
Marketing Media Consultant .
Developand implement marketing / communication / PR plans to meet business developmenttargets and manage marketing / branding / PR requirements.
Worksclosely with Line Manager and Group Marketing Team to create engaging contentfor a company's social media presence, including keeping social media channelsupdated and brand-
focused, and seeking out new social media avenues and ways ofconnecting with audiences.
Beavailable for all marketing related meetings with the clients
Maintaineffective internal and external communications
Ensuregood selection of vendors through procurement process and negotiation.
Managementof vendors to achieve desired results.
Co-ordinating with group for anymarketing related matter
FollowBrand Guidelines for all activities
Adoptand adapt global brand campaigns for local market benefit
Printing of marketing collateralsand course materials
Takecharge of all printing works, ensuring timely delivery of same to the differentusers and stakeholders.
Superviseall marketing content production
Identifygaps and advise / assist Sales Team to find viable solutions to improve thecustomer experience.
Design and Manage Marketing Planand Budget
Developa marketing plan and budget
Strategizeand execute for digital marketing and social media platforms.
Ensurethat all marketing activities are carried out with necessary budgetaryapprovals and are in line with agreed marketing plans
Managelocal marketing and communications agencies to deliver on objectives withinbudget
Manage PR agencies and Mass Mediacommunication channels.
Developcommunication plans and offline marketing / communication / PR campaigns as peragreed marketing objectives and student enrolment targets in collaborationwith advertising, design and media agencies.
Market Research & CompetitorActivity
Identifylocal consumer market research requirements and develop marketing / PR proposalsthat will address these needs.
Trackcompetitor activity and share monthly summary with Management Team, Sales andOperations teams.
Bachelor’sDegree in Marketing.
Master'sDegree in Marketing / Marketing Communications preferred.
Experiencein developing, maintaining and delivering marketing / PR strategies
Useof CRM software to maintain data and provide Marketing / Sales reporting
Experiencein using Content Management Systems and developing engaging content for the weband social channels, particular writing for SEO
Strongunderstanding of current digital marketing concepts and best practices
Abalance of creative and analytical skills with a track record of delivering
StrongCustomer Service Skills
12years+ marketing experience in the following sectors : Education Management,Skills development and related industries.