Marketing Media Consultant
Fadac Resources and Services
Lagos, LA, ng
5d ago

Ourclient, a global leader in the educational sector with a large network oftrainers who is certified by international curriculum providersto deliver award-

winning skills developmentsolutions. They serve businesses, schools, and communities in Dubai, SouthAfrica, Kenya, Nigeria, Malaysia, India, Morocco and Argentina. They arein need of a

Marketing Media Consultant .

Job Purpose

Developand implement marketing / communication / PR plans to meet business developmenttargets and manage marketing / branding / PR requirements.

Worksclosely with Line Manager and Group Marketing Team to create engaging contentfor a company's social media presence, including keeping social media channelsupdated and brand-

focused, and seeking out new social media avenues and ways ofconnecting with audiences.

Key Responsibilities

  • ClientEngagements
  • Beavailable for all marketing related meetings with the clients
  • Maintaineffective internal and external communications
  • Vendor Management

  • Ensuregood selection of vendors through procurement process and negotiation.
  • Managementof vendors to achieve desired results.
  • Co-ordinating with group for anymarketing related matter

  • FollowBrand Guidelines for all activities
  • Adoptand adapt global brand campaigns for local market benefit
  • Printing of marketing collateralsand course materials

  • Takecharge of all printing works, ensuring timely delivery of same to the differentusers and stakeholders.
  • Marketing Content

  • Superviseall marketing content production
  • Identifygaps and advise / assist Sales Team to find viable solutions to improve thecustomer experience.
  • Design and Manage Marketing Planand Budget

  • Developa marketing plan and budget
  • Strategizeand execute for digital marketing and social media platforms.
  • Ensurethat all marketing activities are carried out with necessary budgetaryapprovals and are in line with agreed marketing plans
  • Managelocal marketing and communications agencies to deliver on objectives withinbudget
  • Manage PR agencies and Mass Mediacommunication channels.

  • Developcommunication plans and offline marketing / communication / PR campaigns as peragreed marketing objectives and student enrolment targets in collaborationwith advertising, design and media agencies.
  • Market Research & CompetitorActivity

  • Identifylocal consumer market research requirements and develop marketing / PR proposalsthat will address these needs.
  • Trackcompetitor activity and share monthly summary with Management Team, Sales andOperations teams.
  • Qualifications

  • Bachelor’sDegree in Marketing.
  • Master'sDegree in Marketing / Marketing Communications preferred.
  • Knowledge :

  • Experiencein developing, maintaining and delivering marketing / PR strategies
  • Useof CRM software to maintain data and provide Marketing / Sales reporting
  • Experiencein using Content Management Systems and developing engaging content for the weband social channels, particular writing for SEO
  • Strongunderstanding of current digital marketing concepts and best practices
  • Abalance of creative and analytical skills with a track record of delivering
  • NativeEnglish speaker
  • StrongCustomer Service Skills
  • Detailorientated
  • Experience :

  • 12years+ marketing experience in the following sectors : Education Management,Skills development and related industries.
  • Apply
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