media and partnerships manager
GOLDIE SERVICES
Ikeja, Lagos, Nigeria
3d ago
source : Fidanto

Media and Partnerships Manager br br Job TypeFull Time br br Qualification BA BSc HND br br Experience 5 years br br Location Lagos br br Job Field Sales Marketing Media Advertising Branding br br AutoReqId 53861BR br br Reports To Consumer Connections Manager br br Purpose of Role br br The Media amp Partnerships Manager in conjunction with the media agency AOR partners and other IMC team members is expected to deliver brilliant results in all core creative Idea amplification impactful Connection Planning amp and full IMC plan execution with emphasis on media paid owned and earned br Key Decisions br br Lead development judgment and ability to evaluate the Media Plan Sponsorship amp Partnership opportunities br Decision 45 making accountability impacting total Marketing A amp P based on allocated to Media br Critical judgment on day 45 to 45 day requirements with the agency based on agreed protocol and processes br Top Accountabilities br br Integrated Marketing Communication IMC Development br Partner with local media agency partner amp sundry partner vendors to amplify the brands core creative idea into key connection points with emphasis on media paid owned earned amp shared Apply best media amp partnerships practices from global regional sources and implement emerging frameworks paid free and owned media br Media Asset Strategy Development br br Partner with Brand team Procurement team Consumer Connections team and agency partners to optimize media amp partnerships investment strategies and plans Explore relevance of key partnership assets amp properties across multi 45 channels 45 fit 45 for 45 purpose to drive Impact Reach amp Recency br Agency Relationship Management br br Lead media agency relationship managing resource allocation and quality control timing cost creative delivery Maintains contacts within the media industry Participate in the negotiation and maintains relationship with media suppliers br IMC Plan Execution br br Lead to full execution of media plans within IMC plans ensuring clear links to core creative idea and leveraging brand strategies Manage clear processes routines with key partners e g media owners brand ambassadors agencies etc to ensure plans are executed on time in 45 budget and coordinated across key constituents as needed Manage clear execution and related post 45 mortems br Qualifications and Experience Required br br University degree in any of the numeric disciplines Marketing or other related discipline br 5 45 6 years experience either within an FMCG organisation with a media planning sponsorship amp key media assets focus or a media agency background br Proficient 45 Expert level in media analytics to identify and optimize media investment strategies and plans to connect with our consumers Analyse media impact on core brand metrics and business metrics br Proficient 45 Expert level in leveraging financial rigor to prioritize and allocate resources effectively br Proficient 45 Expert level in measuring financial and equity impact of investments and institutionalizes learning br Policies highly relevant to the Marketing Function br Diageo Marketing Code Environment Policy Competition amp Anti Trust Policy External Communications Policy Anti 45 corruption Policy Occupational Health and Safety Policy Corporate Security Policy Employee Alcohol Policy IMS Policy Anti 45 discrimination amp Human Rights Policy In addition the Company has 15 fifteen global policies and a Code of Business

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