Marketing Executive at Bookminders Nigeria
Bookminders Nigeria
Lagos
1d ago
source : BetaJob

Job Brief

  • As the Marketing Executive would be responsible for developing, implementing and executing strategic marketing plans for an entire organization (or lines of business and brands within an organization) in order to attract potential customers and retain existing ones.
  • Your day-to-day tasks include managing and coordinating marketing and creative staff, leading market research efforts to uncover the viability of current and existing products / services, and liaising with media organizations and advertising agencies.
  • As a Marketing Executive you must be a great business leaders as well as great marketing leader. That’s because you would be responsible for working with executives to determine budgets and targets, and could charged with developing pricing strategies for products and services.
  • Responsibilities, Duties and Roles

  • Conceive and develop effective marketing strategies and tactics to get the word out about the company and drive qualified traffic to the company’s front door
  • Tracking and analyzing the performance of advertising campaigns
  • Managing the marketing budget and ensuring that all marketing material is in line with company’s brand identity.
  • Deploy successful marketing campaigns and own their implementation from idealization to execution
  • Experiment with a variety of organic and paid acquisition channels like content creation, pay per click campaigns, event management, publicity, social media, copy writing, performance analysis
  • Produce valuable and engaging content for our website and blog that attracts and converts our target groups
  • Build strategic relationships and partner with key industry players, agencies and vendors
  • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
  • Build and maintain a strong and consistent brand through a wide range of online and offline marketing channels
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals
  • Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
  • Initiate and control surveys to assess customer requirements and dedication
  • Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
  • Monitor progress of campaigns using various metrics and submit reports of performance
  • Collaborate with managers in preparing budgets and monitoring expenses
  • Develop press releases, write website copy and prepare sales support materials.
  • Provide marketing resource assistance to entire sales staff, management team and sales managers.
  • Process and develop requests, monthly reports and process invoices.
  • Develop and maintain relations with local vendors as applicable.
  • Contribute to marketing and sales proposal requirements.
  • Ensure global as well as local marketing plans are executed effectively on time.
  • Develop contacts network throughout trade, partners and mainstream media, photographers and printers.
  • Requirements

  • B.Sc Degree in Marketing or related field
  • Demonstrable experience in marketing together with the potential and attitude required to learn
  • Good understanding of market research techniques, data analysis and statistics methods
  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
  • Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends)
  • Experience in setting up and optimizing Google Ad words campaigns
  • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
  • A sense of aesthetics and a love for great copy and witty communication
  • Up-to-date with the latest trends and best practices in online marketing and measurement.
  • Skill Set :

  • Intimate understanding of traditional and emerging marketing channels
  • Excellent communication skills
  • Ability to think creatively and innovatively
  • Budget-management skills and proficiency
  • Professional judgment and discretion that comes from years of experience in the field
  • Analytical skills to forecast and identify trends and challenges
  • Strong organizational and time-management abilities
  • Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
  • A pplication Closing Date

    10th February, 2020.

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