The BrandMarketing Strategy Manager is responsible for market research, creation ofstrategies for strategic execution, determining the most innovative approach onhow to enhance product image to the general public, design and management ofmedia campaigns across all media channels.
Development of marketing strategies and ensuringits execution
In charge of the production budget and effective allocation of resources.
Reviews and approves all branded elements foradvertising and launch material inclusive of printed collateral, productpackaging, online assets, launch toolkits, product logos and videos.
Provides feedback and insight on the performanceprogram campaigns and relays them for further strategic development andsolution formulation.
Collaborates with external partners in ensuringall media plans are aligned with the business’ values and goals and areexecuted on-time and on-budget.
Responsible for conducting research andanalyses, translating campaign performance into communication documents andreports, tracking spending on all media campaigns to ensure it is within theallocated budget.
Prepares account management, expenditure, progress and otherrelated reports.
Conducting regular and consistent research andkeeps both the company and the marketing department informed on best practicesand latest trends in brand marketing campaign.
Bachelor’s degree in marketing,Business Administration or any related field.
A minimum of 5 years’ experienceexecuting paid advertising programs across all media channels inclusive of TV,social, digital, radio and print as well as key service platforms such asYouTube, Facebook, Twitter, Pinterest, Google AdWords and Instagram.
Highly proficient in MS Word,Powerpoint and MS Excel.
Demonstrate proficiency in offlinebrand marketing approaches.
Have a proven and successfulexperience working and managing large scale budgets in projects of substantialvalue.
Proven work experience as a MarketingStrategist or Marketing Manager.
Understanding of web design.
Excellent verbal and writtencommunication skills.
Strong analytical and teammanagement skills.
Strong project management skillsin order to effectively oversee and meet strategic goals.