Content Development Specialist
United Bank For Africa Plc (UBA
Lagos
4d ago
source : BetaJob

Job Objective(s)

Write high-engagement content that reflects the brand’s voice

Collaborate with team members to develop a variety of content marketing materials

Produce error-free content that adheres to the brand guidelines

Interpret creative direction and adapt points from creative briefs into persuasive copy concepts

Propose copy concepts and present underlying strategic thinking to business leaders

Work closely with product marketers and designers to brainstorm ideas, create concepts, and develop messaging

Write and edit copy for a variety of projects (including print, web, mobile, video, and social media)

Conduct thorough research and interviews to understand trends (both industry and lifestyle) to ensure messaging is relatable to target audience

Analyse marketing metrics and use results to influence the content

Manage projects and adhere to deadlines.

Requirements

Must have 3-5 years experience

Good Analytical and Presentation Skills

Cross-Functional & Technical Skills

Good command of Microsoft Office Applications

Excellent presentation Skills

Good command of English language

Effective interpersonal communication skills

Content Marketing Strategy

Content creation and storytelling

Highly creative and innovative

Previous Work Experience Requirements.

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