Digital Marketer / Graphic Designer
Success Drives Global Consult Ltd
Ikeja
2d ago
source : BetaJob

Job Responsibilities

  • Lead the planning and execution of the digital marketing strategies to promote Supermart services to customers.
  • Plan, organize and manage all e-mail campaigns, events, social media pages and relevant creative content per the marketing calendar to drive traffic and increase conversions on the website.
  • Manage online customer acquisition and retention programs including SEO, email, affiliate, and graphics and social marketing.
  • Investigate, recommend and implement new enhancements that can increase revenue, brand awareness and improve overall customer experience by analyzing the results of ongoing efforts.
  • Responsible for meeting or exceeding marketing revenue targets and developing plans to make up for any shortfalls in revenue
  • Use Google Analytics and other business tracking tools to make strategic and tactical recommendations
  • Benchmark, measure and analyze results of online and offline marketing initiatives such as e-mail campaigns, events, promotions, SEO marketing, affiliate program and future online marketing initiatives.
  • Cooperate with the web developers to make necessary changes in the website if necessary
  • Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities
  • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
  • Provide recommendations and execute / manage strategies for content development in coordination with SEO goals general and keyword specific
  • Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
  • Qualifications

  • Bachelor's degree, preferably but not necessarily in Marketing
  • 1-3 years working in SEO, Social Media Marketing and basic Graphics Design in a data-driven marketing team. Additional Information
  • Ability to take a project, break it down into deliverables and due dates, assign responsibility to team members and follow through till the project is delivered on time
  • Proven SEO / SEM experience managing PPC campaigns across Google, Yahoo and Bing.
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • Proven experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends, Google Adwords, Keyword Planner, Search Console).
  • Working knowledge of HTML, CSS, JavaScript and Wordpress development and constraints.
  • Proficiency in Graphics Designing,
  • Experience in generating and executing on marketing ideas.
  • Understanding of our target audience and how to reach them
  • Understanding of Lagos marketing terrain (Press, Communities, Events, Social Media, etc
  • Salary

  • N50,000 - N120,000 monthly.
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