Developing strategies and managing marketing campaigns across print, broadcast, and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands
Managing brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
Planning and execution of all communications and media actions on all channels, including online and social media
Assisting with product development, pricing and new product launches as well as working with the Business Development team to develop new business opportunities
Creating and managing promotional collateral to establish and maintain product branding
Managing the budget for advertising and promotional items
Competitor and customer insights analysis
Keeping up with competitors across markets to keep up to date with trends, as well as trying to predict future trends
Measurement and evaluation of marketing communication campaigns, reviewing the success of marketing campaigns and creating reports
Supervising advertising, product / service design and other forms of marketing to maintain consistency in branding
Meeting with clients and working with colleagues across multiple departments(such as Production, Digital, Business Development Managers etc.)
Managing brand budgets across departmental touchpoints
Overseeing the organization of events such as product launches, exhibitions, and photo shoots.
Collaborating with Business Development team develops marketing partnerships with retailers, media partners, and other external partners to broaden the reach of the business’s brand messaging.
Conducts research and analyses, translating campaign performance into communication documents and reports, which are distributed to senior brand marketing management and key stakeholders.
Some of these documents are marketing briefs, competitive analyses, campaign recap decks, and so forth.
In charge of providing strategic input and direction for the brand, developing non-campaign brands while keeping the company’s vision, mission, and objectives in mind;
and advising internal and external stakeholders on issues relevant to the brand.
Bachelor’s Degree in advertising, Marketing, Communication Social Science or equivalent.
5+ years' experience in brand or product management
Analytical skills and attention to detail
An understanding of trends and an ability to respond to customers’ wishes
Excellent written and verbal communication skills.
The ability to manage and allocate budgets
Experience with and an understanding of market research
Time and project management skills, including the ability to work on multiple
projects at the same time
An ability to think strategically and come up with campaigns
Firm grasp of emerging digital tools.
Brand awareness - a clear understanding of brands and the marketing mix
Determination and perseverance
Relationship management skills
A strong focus on results
A high degree of business acumen
Thorough understanding of the branding for the media industry and digital
Excellent interpersonal skills
Insightful and perceptive.
Deadline for submission is September 30, 2022. Interviews are on a rolling basis to this date. Only shortlisted candidates will be contacted.
Remuneration is competitive