Lubes Sales Engineer (LSE)
Eraskorp
Lagos, Nigeria
6d ago
source : Fuzu

JOB PURPOSE :

The Lubes Sales Engineer is primarily responsible for executing plans to meet the sales and marketing target of ERASKON NIG LTD for commercial and retail Lubes through effective marketing strategies.

The Lubricant Sales Engineer under the regional structure covers between 3-5 branches spanning across a number of states in the country.

The Lubes Sales Engineer is also responsible for building, maintaining, and sustaining good and lasting customer relationships with our entire commercial and retail customers by ensuring excellent service delivery.

PRINCIPAL ACCOUNTABILITIES

Meet and exceed set lubes target for volume and margins in commercial / retail sales channel.

Meet and exceed current commercial / retail lubes customer’s requirement.

Recruit new commercial customers and sign-up new distributors / independent outlets while ensuring old customers are retained

Maintain minimum stock of lubes at warehouses under them and subsequently in Distributor’s outlets being covered.

Train Distributors and their Managers on lubes sales force in the retail outlets (including Sub Distributors / Independent station dealers) and organize lubes seminars / clinics / surveys for commercial users

Research, monitor market trends, competitors’ activities and consumer preferences

Carry-out the planned strategy for promotion and sales of Lubes within the regions.

Plan, direct and coordinate customer service strategies and manage customer relationships.

Give logistics support to the Customer Care Unit through product Stock management in warehouses

Carry out programmed survey to ascertain customers preferences / suggestions and feedbacks

Manage lubes warehouses for accurate and efficient stock management.

Identify strategic locations, deploy and drive kiosk sales of lubes through Distributors Off-Shop channels

Identify, engage and drive viable independent outlets in coverage area

Develop and implement lubes initiatives / strategies that will maximize volume and margin contribution to the overall lubes department objective

Ensures that all lubricant spot buyers across the region being covered are captured

Reviews and prepare performance and monitoring reports

Supervises all activities in the lubricant warehouses

Supports the LSMM(HM) in planning / budgeting decisions

Liaises with Production Team / LSMM(HM) to bring initiatives (product) into the market to satisfy customers and edge out the competition

DIMENSIONS & KEY METRICS

Achieve volume and margin targets

10% Increase in regional market share

10% Increase in profitability (Margins)

No. of quality customers acquired

Timeliness and quality of reports

No. of Distributors and independent stations signed up

No. of markets opened up

REQUISITE QUALIFICATION AND EXPERIENCE

A B.Sc. in Chemical, Mechanical, Automobile or Process Engineering.

Minimum of 3 7 years post-graduation with relevant experience in marketing

KEY COMPETENCE & BEHAVIOURAL EXPECTATIONS

Strategic Marketing

Business Writing Skills

General Business Knowledge

Entrepreneurship

Customer focus / orientation

Result orientation

Good negotiating skills

Information sourcing

PC Utilisation (Excel, Word, Power Point)

Organizational skills

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