Position : Country Manager
With direction from the Associate Director, this role is required to lead a Sales team to meet the Pathways’ strategic, financial, business, and operational recruitment objectives in Nigeria.
The candidate will be responsible for driving sales growth whilst also managing the recruitment of Nigerian students to our UK and European Pathway Colleges.
The candidate is required to implement and execute a country strategy for achieving a strong brand presence and increased market share, achieve student recruitment targets, support the agent network and carefully monitor the recruitment budget to ensure that all commercial objectives for Oxford International in Nigeria are achieved and are delivered on budget.
The role requires exceptional leadership skills, including the ability to build strong internal and external relationships, the ability to communicate clearly and concisely across a diverse set of audiences, and negotiation and influencing skills.
The successful candidate will have solid leadership experience, be enthusiastic, target-driven, and be a strong team player with a flexible approach to work.
The role will include recruitment travel across Nigeria and occasional travel internationally.
Main Duties and Responsibilities
To work with the Associate Director to consistently achieve and exceed the recruitment target in Nigeria.
To develop and execute the Nigeria sales & marketing strategy whilst accurately forecasting monthly, quarterly and annual targets.
To establish and manage KPIs in line with business objectives for the team of Regional Managers in Nigeria, with direction from the Associate Director.
To motivate and drive the Sales team to support the Pathways’ recruitment objectives by attending recruitment events across Nigeria.
To work with colleagues across Marketing and Student Recruitment to implement market-focused activity plans.
To build effective working relationships with the Pathway Colleges and deliver collaborative recruitment activities to achieve enrolment targets.
To develop a strong understanding of the OIEG overall brand positioning, brand messages, subject provision and the unique positioning, provision and strengths of the Pathways Colleges and to use these to effectively promote the colleges to students, parents and key influencers in Nigeria.
To be fully conversant with the admissions policies and procedures to ensure that all recruitment activities are compliant with admissions policies and processes.
To influence and effectively manage relationships with key agents in Nigeria, identifying potential new representation in cities where the Pathways is not currently represented, and offering training for counsellors in-country.
With direction from the Associate Director and in collaboration with colleagues from across the Marketing and Student Recruitment department, to support effective communications across OIEG’s overseas network.
To provide comprehensive reports on market visits, to disseminate these reports appropriately within the organisation and to ensure that market intelligence gained through recruitment activity is fed back to colleagues within the Marketing and Student Recruitment Department and to Colleges to inform future activity and the development of new products and services.
To work collaboratively with other colleagues in the recruitment team in disseminating and providing training for staff across the organisation who are engaged in student recruitment activities.
This job description is provided as a guide to the role. It is not intended to be an exhaustive description of duties and responsibilities.
It may be subject to periodic revision to meet business requirements.
Required profile for job ad : Country Manager
Essential E, Desirable D
Eligibility to live, work and travel freely in Nigeria E
Meet statutory and organisational child-safeguarding requirements E
Solid Leadership Experience E
Educated to Degree level or significant relevant experience E
Fluent in English (spoken and written) and at least one of the languages spoken in the region of responsibility E
Certified training in sales and / or marketing programmes D
Degree in a business or marketing-related subject D
Experience and knowledge
Managerial / Supervisory experience E
Significant experience in educational sales in order to hit the ground running’ and have an immediate impact E
Excellent understanding of sales and marketing processes in the international education sector E
Excellent knowledge of the region and its market trends E
Excellent knowledge of the international HE market E
Demonstrate in-depth knowledge of the products associated with international E
Experience in producing sales reports E
Good knowledge of Oxford International’s portfolio of products and partners D
International Study Experience D
Skills and abilities
Ability to develop and execute sales plans E
Excellent verbal and written communication skills E
Excellent presentation skills E
Skilled influencer and networker E
Good relationship management and customer service skills E
Ability to work both independently and collaboratively E
Ability to work under pressure and meet tight deadlines E
Good PC and database management skills E
Language skills : Good written & spoken English E
Has a highly organised approach to work E
Thrives on exceeding sales targets E
Acts with integrity at all times E
Is a champion of the benefits and opportunities associated with international education E
Adopts a can-do’ approach offering innovative ways of responding to challenges E
How to apply
Please apply by sending a full and up to date CV with a one page covering letter outlining : why have you applied and a summary of essential skills / experience .
Oxford International is committed to safeguarding and promoting the welfare of children, and applicants must be willing to undergo child protection screening appropriate to the post, including checks with past employers and the Disclosure and Barring Service.
Oxford International is an equal opportunity employer. Every applicant and employee has the same opportunities regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status.
Job criteria for job ad : Country Manager