Digital Marketing Specialist
FHON Consulting
4d ago
source : BetaJob

Job Details

Location : Lekki, Lagos

Employment Type : Full-time


Digital marketing is to develop strong and innovative strategies to promote the business brand, products, and services. A digital marketing professional is expected to effectively use all marketing tools and techniques like PPC, SEO, SEM, email, social media, and display advertising.

A typical digital marketing job description will cover all the above aspects, and more :

Identify trends and insights

Allocate marketing investments

Plan and direct marketing campaigns

Manage key business accounts

Measure and assess goals vis-à-vis ROI

Provide internal reports on a regular basis

Perform cost-benefit and needs analysis of existing / potential customers to meet their need

Present, promote and sell products / services using solid arguments to existing and prospective customers

Establish, develop and maintain positive business and customer relationships

Reach out to customer leads through cold calling

Expedite the resolution of customer problems and complaints to maximize satisfaction

Achieve agreed upon sales targets and outcomes within schedule

Coordinate sales effort with team members and other departments

Analyze the territory / market’s potential, track sales and status reports

Supply management with reports on customer needs, problems, interests, competitive activities, and potential for new products and services.

Keep abreast of best practices and digital market trends

Continuously improve through feedback


Proven work experience as a Digital Marketing Specialist; minimun 2 years

BS / BA degree or equivalent

Must have experience building and managing business account

Excellent knowledge of MS Office suite

Familiarity with BRM and CRM practices along with ability to build productive business professional relationships

Highly motivated and target driven with a proven track record in sales

Excellent selling, communication and negotiation skills

Prioritizing, time management and organizational skills

Ability to create and deliver presentations tailored to the audience needs

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